Skip to content

Basics of Selling Shoes Online

The commercial sectors are distinguished in multiple terms like market position, marketing strategies, execution models, and much more. However, the broader corporate climate suggests that certain pillars are required for success. The most important post has an online presence. Some market knowledge combined with the application of contemporary digital technologies is the key to a successful business.

This article will review the footwear industry’s specifics, explain how to apply them to contemporary eCommerce trends and how to earn money by selling shoes.
The one thing that matters for selling shoes online is the website, so ensure that you get in touch with a reputable web development company.

Reasons to sell shoes online

The footwear market is a sizeable sector that can accommodate customers of all ages and needs. Additionally, shoes are always in demand, demonstrating their relevance throughout the year and in the face of dangers to other individuals like tourism.

The footwear sector is appealing due to the variety of chances it offers and has the potential to be highly profitable.

How to develop your footwear brand?

So, how can you earn money while selling shoes online? The shoe market changes due to competition, just like any other market. The competition encourages business owners to stand unique from the pack, sometimes even to the point of establishing new and robust standards, along with the danger of financial loss. Because of this, eCommerce has emerged as a goldmine for those looking for the best options. In this post, we will emphasize the steps that can help you in your digital activities.

Choose a niche and conduct market research.

Finding your niche is the first stage in gaining market dominance; it will be crucial to your future direction and the ecosystem you create and grow around your company. You can choose a particular speciality to concentrate on or a variety of show kinds and market to a broader customer base.

Naturally, starting with a particular pair of shoes increases the likelihood that early dangers will be eliminated and allows you to test your ideas in practice gradually. However, you can easily combine multiple categories in one catalogue if you’ve prior company expertise and are experienced enough business owners to place more enormous stakes in your collection.

Categorization of the shoe market

As per the target audience, the categories are:

  • Women Shoes
  • Children shoes
  • Men Shoes 
  • Crews shoes
  • Classic shoes
  • Sport shoes

Market research must come after you’ve chosen your specialization. Before taking any significant activities, you should first ask yourself a simple set of questions;

  • What size could be your market?
  • Will this market continue to expand?
  • Who are your main rivals?
  • What percentage of the marketing do your competitors own?
  • Which share do you have to hold or take?

Doing this will give you all the required information.


Identify your product sourcing strategy.

After gathering all general market and target audience requirements, you can choose how to source the shoes you’re about to offer. There are generally four primary methods for handling this process.
  • Previously owned or used shoes: This concept is common among C2C company models and is connected to small neighbourhood enterprises.
  • Your goods: In this method, you take on the roles of both a manufacturer and a seller. This implies that you control all processes, including design, production, and sales. It is ideal for business owners who want to establish and grow their brand with well-considered products. 
  • Manufacturers/wholesalers: This strategy involves purchasing goods from suppliers. They could be wholesalers who buy large quantities from producers or producers themselves. The primary advantage of this method is that you purchase goods at wholesale rates and then mark them up before selling them. 
  • Dropshipping: In this approach, you will merely serve as a go-between for the wholesaler, producer, and consumer. Dropshipping eliminates the requirement for a warehouse because you may place an order with a third party, who will then ship it to your customer. How does this strategy differ from the prior one, one would wonder?

Pick a location to sell

Choosing where to sell is the next stage in creating a successful business. Numerous options and combinations of client touchpoints are available. You may, for instance, sell only online and offline or concentrate on your online presence. Please pay close attention to these three fundamental sales channels and choose the most suited one or a mix of them based on the business information you’ve already obtained.
  • Social media: the practice of conducting business on popular social media platforms like Instagram or Facebook is expanding. Such platforms provide all the capabilities required for seamlessly closing transitions and connecting with the right consumer at the right moment. Social media is a common way for startups to launch their online stores since it provides a conducive environment for a growing customer base. 
  • Marketplace: A marketplace is a venue that connects sellers and buyers. Full-fledged marketplaces typically have an active customer base, so all a marketplace seller needs to do to begin selling is to make a store page on a particular marketplace.
  • Local store: Despite the advantages of an extensive online experience, many customers still favour traditional brick-and-mortar stores. It offers people a chance to engage with a product. This is particularly important for development like shoes. Customers should examine an item’s quality, feel the cloth, put it on, and check the shoes to ensure they don’t pinch. 
  • An online store: A modern firm must have an internet store. Right now, it’s the ideal location to sell shoes. Business owners can create entire empires because of the abundance of eCommerce tools available on the market. By choosing this option, you’ll be able to work on your brand concept flexibly without relying on outside sources like social media or marketplace platforms. 

To sell your products effectively, you should contact a web design & development company.

Prioritize your brand's concept

Nothing is more significant than realizing your potential as a businessperson and creative, and nothing is better than a well-thought-out brand concept. It significantly contributes to your brand’s recognition and forges a strong emotional connection with your audience. With its assistance, you may strengthen your company and demonstrate to customers that you provide them with more than a product.

A company that not only sells shoes but also transmits a message is Nike, an international sports footwear and clothing conglomerate. Nike’s catchphrase, “Just do it,” encourages users to strive for greatness and propels them to accomplish their goals while sporting Nike footwear.

How do you outsmart your competitors and develop a brand concept as enticing as Nike's?

First, think about the following factors:

  • Aim: Your business should establish a precise objective for the problems that your products can solve. These difficulties may directly relate to your products but may also be connected to unrelated issues. 
  • Name: Any brand’s name, which customers see initially, is its foundation. It’s critical for a brand name to stand out, be genuine, and reflect who you are. 
  • Voice: Your brand’s soul emerges at this point. You converse with your clients using these words.
  • Slogan: This component perfectly captures the character of your brand. It is a brief, memorable phrase that captures the essence of a brand.

Expand your online shoe-related business

The section of this article is for you if your principal sales channel is an online store. The following reasons make the e-store an excellent starting point for your online business:

  • Access everywhere, day and night, seven days a week
  • Boosted flexibility leads to better client service
  • Customized direct contact with your customers
  • Fewer paper processes
  • Quicker resolution of disputes

We understand that creating and developing a website is a difficult task. In most cases, using a qualified digital creative agency can be profitable. They can offer you web development services to mobile application development services. 

  • Construction of a ready-made website based on Shopware, Magento 2, and Salesforce B2C commerce
  • Development of a customer website
  • Combining box solutions and custom fine-tuning when necessary is known as hybrid development. 

As most customers visit online stores through mobile devices, ensure that you hire a mobile application development company.

Ready-made vs Custom-built

If you need clarification about which website development you should pursue, then for you, we’ve bought the advantages and disadvantages of Ready-made and Custom-built development.

1. Ready-made website development

If you need clarification about which website development you should pursue, then for you, we’ve bought the advantages and disadvantages of Ready-made and Custom-built development.


  • Comfort and simplicity
  • Cost-effective
  • Shorter time of develop
  • The technical assistance of a software vendor


  • Limited ability to influence website development 
  • Lack of originality
  • Limitation on possible scaling

2. Custom-built website development

This entails building a website from the ground up with various features designed to be as effective as feasible. Compared to ready-made solutions, this option is more flexible and expensive.


  • Total command over an internet store
  • The ability to use designs and functionalities that are not already available on the marketing 
  • A profitable investment
  • Simple to scale and prepare for future growth


  • Not plug and play; development may take some time
  • More upfront investment
  • Ongoing assistance is excluded
  • There is no demo or free version
  • Effective marketing plan

Things to consider while creating an effective marketing strategy

No matter what you choose from the options mentioned above, you still need an effective marketing strategy to pitch your customers. The Main features of your marketing plan are:

  • SEO features: The position of your online store in search engines like Google matters a lot. Thus, you should pay attention to SEO when selecting your website’s features.
  • Social networks: This is one of the marketing plans most business owners use. Social networks help to enhance customer engagement, lead generation, buying decisions, web traffic, brand awareness, and much more. 
  • Email marketing: Sending promotional emails to customers who have consented to them is what this method entails. Businesses use email marketing in various ways, such as to inform customers about impending sales or other marketing initiatives or to remind them of items in their shopping carts that have been abandoned. You need unquestionably incorporate this client interaction tactic into your marketing plan to increase sales and recognition.


Creating and running an online shoe store requires a complete understanding of market and customer requirements. And To make a successful online shoe store, you should hire a website developer who can guide you at each process step.

Get a free quote