Top ideas to drive Diwali sales
Festival season is on its way!
Among various festivals, Diwali is the most awaited and celebrated festival in India. In every corner of India, Diwali is celebrated with immense enthusiasm. It’s the festival to say Goodbye to darkness and Hello to the lights. Diwali symbolizes the win of good over evil. In today’s time, now Diwali is celebrated by many people from various regions of the world.
We all know that people are all charged up to buy something new during festivals. So, it’s an opportunity for businesses and brands to attract them to their online store. During the Diwali season, companies and brands gear up to launch their Diwali sales, where they offer high benefits and exclusive collections with smooth shipping services.
But, all know that solid marketing tactics can only increase online sales. It’sIt’s better that you collaborate your Diwali sales with effective marketing methods. Start thinking out of the box and come up with something creative that can bring you in front of your audience.
The standard way to inform the audience about the sales is to Provide continuous notifications. But apart from it, you should also use marketing methods that keep reminding the audience about the upcoming sale.
Informing the audience about the sale through an online platform is the trend. Currently, the majority of people are spending their time using social media. So, apart from social media, what can be the best place to come in front of your audience? As a business owner, you can consider SMO (Social Media Optimization) because that’s the only way to boost your brand presence on social media. And for effective Social media optimization, you can take the help of a social media marketing expert.
Tips to increase sales during Diwali
Here, we’ve mentioned some of the best tips that can help you to drive your sale during the Diwali festival:
1. Keep an eye on the Targeted audience.
When creating a Diwali sales strategy, you should keep your target audience in your mind. You should understand the requirements of your audience and decide on the products that should highlight in the advertisements and social media campaigns. While targeting the audience, ensure that they should be the ones who are the real Diwali shoppers.
2. Customize your deals.
If you're willing to offer personalized deals to your audience, then email marketing is the most effective way. During the Diwali season, you should keep your email list ready. Divide the audience and create different groups with similar interests and needs. You can customize your text for every group, enabling you to have potential customers. By dividing your groups, you can also learn about their age range and prepare a deal to increase sales.
3. Conduct financial research.
Despite alluring special promotions and discounts, they must be carefully planned to avoid reducing earnings. So, ensure that you come up with the right balance that allows you to generate a reasonable profit while providing them with a tempting offer. Whatever format you decide to use for your Diwali promotion ideas, make sure you set up your finance first.
4. Prefer social media.
Eye-catching and vibrant product images are the most acceptable way to grab customers' attention. Facebook and Instagram are the two most powerful social media platforms. Post appealing images of your products on social media and attach the website link. Also, ensure you include rewards. You can hire digital marketing company to help with social media marketing. Also, you can consider SEO (Search engine optimization) that can help your brand to raise high on Google.
5. Offer exclusive discounts.
The one thing that can attract customers is tempting and exclusive discounts. Offer discounts like "Buy 1 get one free," Get up to 50-90% off," etc. By combining the deals with your products, you can also sell the products that nobody wants to buy.
6. Extend your product selection.
If you face difficulties selling your products, combine them with gifting opportunities. You can start a campaign or organize an event to motivate customers to purchase those products.
Tips to convert Diwali shoppers into repeated customers.
By following the above points, you can attract Diwali shoppers, but now it's time that you convert them into your repeated customers. So, for you, we've mentioned some of the best tips for it:
1. Remind your customers to do their shopping
Encourage your customers to buy something and pamper themselves through newsletters, SMS, cold calling, and offers on the website. Ensure that you offer them some most exciting deals. Remember that you give them a decent discount on the price because it will make a massive difference between success and failure for you.
2. Collaborate with other brands
Collaborating with their brand can promote each other's products on social media, email, and much more. You can keep the Diwali shoppers interested in your brand for a long-time by:
- Doing Instagram live and promoting each other's brand
- Providing discount code
- Continuous emails about your products and offers
3. Use the details about the Diwali shoppers to understand their behavior.
When you conduct the Diwali sales then, you must've noticed that most of the audience shop from your store. At the same time, some of them keep putting things in the cart and much more. So, when you try to attract Diwali shoppers after the sale, ensure that you understand their behavior and needs. By understanding their behavior, you can provide the services they prefer to buy from you.
4. Build a reward program
If you want to create a solid customer base, develop reward programs that encourage the customers to keep coming back to you. During this process, ensure that you offer quality products and excellent benefits.
5. Prefer content marketing
It would help if you consistently appreciated the power of content marketing. Take the help of SEO experts from Digital Creative Agency who know how content plays a crucial role in bringing Diwali shoppers back to your store. You should create compelling content that can keep you on the top of the audience's mind when they're willing to purchase something.
Wrap-Up
Diwali is almost here; the audience is thrilled with everything the brand offers during this Diwali season. The brands provide exclusive clothes, home decor, jewelry, and food discounts. By putting our above-mentioned into action, to can see a positive difference in your sales rate. And if your sales rate increases, it will eventually bring you more profit.
Moreover, to drive sales, you should increase your brand presence on search engines and social media. And for that, you should consult a
digital marketing company USA that knows how to bring results through SEO and SMO.
So, gear up for your Diwali sale and enjoy the immense benefits.