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Website RFP: A Guide by Creative Digital Agency

As per research, it hardly takes a second for the visitors to make an impression on your website. And, if the website has a slow loading time, low-quality pictures, or bad web design, they might lead the visitors to leave your website quickly.

Your website is a bridge between you and your visitors. So, you need to be sure that your bridge is strong enough for your visitors to walk on it and come to you. Every business is established with an objective in mind. So, you must ensure that your website supports you in achieving your goal.

You should hire the best website application development company in London or one of the top website development companies in Dublin, as it will make it easier for you to build a perfect website. The journey of hiring a web development company starts with writing a proposal.

Meaning of Website RFP

A firm may contrast various website service providers via a questionnaire request for proposals (REP). The RFP not only poses specific requirements but also gives vendors the history, scope, and technical data they require.

Making decisions based on data is simpler for corporations through the RFP process. On the other hand, the RFP presents a chance to secure new business for companies and organizations that offer website services.

When writing a web RFP, remember that you’re not asking the questions that will help you find the best partners for your web development but also informing them about who you are, what you’re offering, and creating an impression in front of them. Your RFP will make the web developers think about whether you’re a good client or not.

Sections require in web RFP

Here, we’ve listed the essential sections that need to be mentioned in the web RFP:

1. Introduction

A web RFP writer should always emphasize the introduction because it creates your first impression. It will help web developers and designers to understand whether the client is worthy of their time or not. Moreover, if your introduction is fascinating, it will encourage the reader to read the entire RFP.

2. Company Overview

The company overview is all about who you are, what services you offer, and when you entered the market. Ensure that you provide the necessary information so that the reader who has never heard anything about your company can get a sense of the details of your company. In short, they must be able to have enough information to talk about your company.

3. Website audience

Here, you've to mention your targeted audience and whom you desire to convert as potential customers. If you want your developers, designers, copywriters, and strategists to work effectively, then they must be familiar with your targeted audience.

4. New website purposes

At this step, you've to mention the primary goal of your website. And also the other short purposes. If you want your web application development company to work in your goal direction, you should inform them about your long-term and short-term goals.

For example, the website that wants to bring customers will differ from the website that wants to bring investors.

5. Current situation

Here, you need to write about the current website problem. The better you give deep knowledge about your website, the better it will help the experts to figure out what will work and what will not work for your website.

6. Requirements for new website functionality

You should specify the features that are necessary for your new website. The web experts can give you an accurate budget estimate with this information.

7. Wish list for a new website

In this section, you should include any optional features that depend on the budget. Here, you should get access to select the features based on the budget and requirements.

8. E-commerce specifications

If your new feature has an eCommerce feature, you should include specifics like the number of products and the growth you want to see in the upcoming years. These will help the experts create an eCommerce platform to support your current and future growth plans.

9. Budget

Budget is crucial thing in website development. In this section, you need to inform about the cost you're willing to spend on your entire web development process. This will lead the experts to work under your budget and how much they can work within your budget.

10. Proposal requirements

Here, you need to mention what you expect your respondent to include in your proposal response. Every web development company has a different process. So, getting a clear answer will help you to decide on the best company.

11. Website RFP timeline details

In this section, you need to mention the deadline until you expect to hear back from your respondent. You should also note the launch date of your website but ensure that you say the proper date.

Benefits of Web RFP

Now, let's have a closer look at the benefits of Web RFP:

1. Ensure fair process

The competition for the business of your company will probably be fierce. As a result, it's crucial to design a vendor selection process that relies on facts. By issuing a Web RFP, you can collect comparable information and prevent unfair comparisons.

2. Encourage price competition

A website's construction requires a significant financial commitment. As a result, it's crucial to pick the ideal business partner while attempting to minimize expenses. A website RFP is inherently competitive, which motivates each prospective provider to submit the best of their most robust proposal.

3. Examine the vendor's background

There are countless approaches one can use while building a website. You can ask various questions about their previous work and customer success through a web RFP. Each seller that responds is likely to offer a different perspective.

Types of Website RFP
There is a website RFP for every need. Right from original design to continuous maintenance. Some of the best web RFP are:

- RFP for website design
- RFP for web development
- RFP for a website redesign
- RFP for a customized web application
- RFP for developing a web portal
- RFP for customer support and upkeep

No matter what kind of RFP you need to write, keep in mind to include the essential team members as they can play significant roles in supplying insightful or relevant information that could contribute to the growth of the website development project.

Always ensure that you select the best creative digital agency that can support your business goals and objectives. The web development company in the USA guides you at each step of the web development process and ensures you get out of your budget.

There are just a few of the crucial areas that you should concentrate on as you begin making plans for business expansion. It will help if you develop a business strategy that shows a clear definition of what your success should look like in the future. Your level of optimism and adaptability greatly influences your company's capacity to grow. You'll be able to adjust your business strategy if you can see changes and respond to them quickly.

The aim of creating a business strategy is to achieve the business objectives. Moreover, you can also take the help of a digital marketing company because they're the one who plays a crucial role in helping you to achieve your goal.

So, look into your business and develop one of the best strategies.

10 Common Website Problems

We’ve to accept that the website in the 2000s and 2022 has a vast difference. The website is a doorway to knowledge about your business, products, and services. Your website serves as a cornerstone for all of your internet marketing initiatives. It plays a crucial role in attracting visitors and keeping them for a long time. So, ensure you keep a close e on its performance. Suppose there is any area in which your website could be performing better. In that case, that will affect your capacity to convert visitors and gather data, eventually affecting your business’s profit. You might be wrong if you don’t need to check the website problem. Even multinational companies are also facing some server problems on their website.

So how do you know there is a problem with your website?

We’ve talked to the experts, who helped us list some common website problems.

Moreover, if you’ve identified your website problem, you should contact a web application development company as they’re the experts and know how to solve the problem. The web development company has a team of experts who will further guide you on how to prevent those website problems.

Now, let's have a quick look at some of the common website problems

1. Cheap images

People are indeed drawn with pictures, but only the best ones. A stock photo can nearly detect from a mile away. Even if they aren't the most significant issues with websites, these images are essential to the growth of your website.

For example, if you observe an image on the website and feel that you've seen it somewhere before on a cheap website, it might make you think about whether you can trust the website or if there's something off.

2. Website outage

The ideal situation should be for users to visit your site constantly and for the admin to make changes. But that hardly ever happens. Broken links, faulty redirects, and other issues can cause a website outage. The leading causes of downtime are server problems, which can be brought up by heavy traffic, lack of RAM, or software that didn't apply correctly.

3. Slow loading time

Visitors' experience on your site can utterly destroy by slow loading times. Slow loading time can influence the visitor to leave your site. The users are willing to wait a few seconds for a website to get loaded. In short, high page load time will lead you to lose your potential visitors.

4. Clutter

That is a classic mistake majority of businesses fail into. The users may find it annoying and could easily distract their attention from the main point. With the dozens of windows on your website, viewers need help understanding your right message.

5. Poorly written copy

Even though most customers prefer visual information, written content can still be effective. No matter how skillfully you construct your firm, you'll get negative results if the written material needs to be corrected. So, I prefer putting money into solid content. With SEO and strong content, you can get in the list of top results on Google.

6. Obscure information and no clear point of contact

If a visitor wants to ask questions, they might require your contact details. And if your website doesn't have any means of communication, then it might lead the visitors to leave your website with a question in mind.

7. Mobile incompatibility

The majority of traffic comes from mobile devices. Your website's appearance will impact if it isn't mobile-friendly. You'll lose many potential visitors if your site doesn't display correctly, loads slowly, or is challenging to use on mobile devices.

8. You are not advertising your website.

Only some of your potential visitors will come from Google. Links on your online posts and social media will drive them toward your website. In short, if you don't engage in outside promotions, you will lose the maximum number of visitors.

9. Security

For startups, keeping their website security up to date is essential. If your website lacks proper protection, you might experience problems from hackers and cybercriminals. Only when the company faces a challenging incident will it appreciate the benefits of the website.

10. Outdated website design

A website's general layout should be both aesthetically beautiful and functional. After all, how your website seems will influence visitors to keep in touch for a long time. However, you must be aware of frequent website design changes if you want to retain your visitors. That means if you have yet to update your website till now, it will probably be out of date.

You must consult and hire a web application development company to avoid the abovementioned points.

Reasons to hire a web development company.

Now, we'll discuss the reasons that can help you to decide whether or not to hire a web development company:

1. Continuous support

Some business owners need to pay more attention to the importance of continuous support. No matter when you face a problem with your website, The web developers you hire will always be available to support you. When you hire a web application development company, they expect continuous support. They're always available to assist you before and after completing the work. Apart from What can't be the most significant reasons to hire web developers?
Then also, let's look at some of the other reasons.

2. It saves time

Developing and updating your website is a time-consuming process. And as a business owner, if you have to focus on solving your website problem, it might draw you back from achieving your goal. So, it's better to hire a web application development London company because it will help you save time and lead you to solve your website problem effectively.

3. The website will be more trustworthy.

You know that if your website is well-improved, it might prevent you from losing the trust of your visitors. You need the appropriate skills and knowledge to ensure you'll get the visitors' trust. So, it's better that you put your time into finding the right web development company, and they will prepare an excellent website that can make your visitors trust you.

4. Quick loading time

A website built with less expertise will only be able to compete with a perfect website. So, when you hire a web application development company, they'll ensure that your website has a quick loading time. Because the fast loading can make the visitors remain consistent with your website and your business.

So, Hire a web application development company in dublin and take your website to rank top in Google.

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Factors that Control the Cost of eCommerce Platform

Factors that Control the Cost of eCommerce Platform:

Do you prefer going out and shopping or want to sit at your home and get all the necessary things?

Everyone wants to be at their home and get all the necessary things.

Recently, we’ve seen a massive upsurge in the eCommerce website. It enables customers to shop from anywhere and anytime. As more companies migrate to online platforms, more customers are shopping online and satisfying their needs, from groceries to luxury goods, by staying at their homes, and this leads to an increase in online sales.

The top eCommerce websites like Amazon, Flipkart, Meesho, and Myntra significantly provide products to customers at their preferred locations. Amazon holds the highest share in the market and has gained the trust of the majority of the population.

If you’re thinking about when to launch an eCommerce website, let me tell you that the right time is now. It’s because the trend of customers making online purchases is increasing daily.

If you want to plan and launch your eCommerce website and are worried about the budget, you should contact a web application development company. The web development company will give you a precise estimate of the cost of your eCommerce website and will also assist you in making the eCommerce website within your budget.

What is an eCommerce website?

Software that supports online purchasing and selling is known as an eCommerce platform. It enables the sellers to control digital sales, marketing, and visual assets from a single platform. A company can handle orders, receive payments, control shipping, and logistics, and offer customer care through an eCommerce website.

The eCommerce platform is here to provide a fully functional online store where clients may buy your goods and services.

Features of an eCommerce platform

Here, we’ve listed some of the essential features of the eCommerce platform:

1. Multiple payment options

Think that if you want to make a payment from your card and the website asks you to pay through cash, then you will leave the website, Right? So, to make the customer's purchasing process as simple as possible, include various payment options. This will prevent the shoppers from leaving your website and increase the chance of closing the sale at the final checkout step.

You can add various payment options like debit, credit, and cash on delivery.

2. User opinions

Include a place where buyers may read actual product reviews on your e-commerce website. Reviews are crucial for any eCommerce website because before buying from your site, every customer reads the reviews of previous customers and trusts them.

Because they don't get to see the products in person, they confidently rely on customer reviews.

3. Mobile-friendly features

Customers who prefer online shopping are entirely dependent on their mobile devices. Most customers prefer using mobile devices to make their purchases. It's crucial to incorporate mobile optimization into an eCommerce website design because the customers use mobile devices to explore the online store.

To satisfy the clients, ensure that your website design is automatically adjusted for the size and form of phones.

4. Friendly user interface

Positive user experiences are arguably the most crucial element customers expect from any e-commerce website. Customers will probably quickly switch to other online stores if they have trouble navigating your website or finding what they're looking for.

So, you must include the options that enable customers to visit their preferred page.

5. User benefits and discounts

Customers enjoy believing they are receiving a good bargain and being treated differently from other customers. To provide customers with this engaging and tailored experience, you should offer customized bargains and offers.

Moreover, you can also create user profiles so they can enjoy loyalty discounts, account history, and a personalized wishlist.

6. 24/7 client support

Providing friendly, approachable customer support is crucial for a positive customer experience. Most customers think about customer service when determining whether or not to make a purchase.

So, one of the features of your e-commerce website should be 24/7 customer service to ensure that they respond to your requests.

7. Product details

Although online shopping has become very popular, many customers still have reservations about making purchases, especially from smaller firms with whom they are unfamiliar—for customers, being unable to see or try a thing before buying is a significant drawback of internet shopping.

So, ensure to provide as much product information as possible to persuade your clients that your product is of a good caliber and is worth their money.

When thinking about creating an eCommerce platform, you should also consider the cost that you need to provide the best possible services.

Various factors that control the cost

Now, let's look at the factors that can control the cost of the eCommerce platform:

1. UI/UX design

Depending on the customers and your business type, a sophisticated eCommerce website needs a more delicate design than a straightforward online hardware store. Your sales depend on your eCommerce platform, so ensure it is visually appealing. Thus, your design cost depends on the how engaging user experience you want to provide.

2. Choosing platforms

Your goal for the platform will have a significant impact on your price. You can either build your platform where you only sell your products or consider a parent platform, like "Amazon" or "Myntra," which hosts various suppliers and takes a commission.

Thus, your cost depends on the platform you're willing to choose to sell your products.

3. Required completion date and team capacity

Suppose you're pressed for time, and the price changes! The number of individuals working on a project determines how effectively it is developed. Your platform will be developed quickly if you've various individuals. But for that, you need to spend more money. Thus, your labor cost affects the cost of the eCommerce platform.

4. Functional features

There is no option; you have to pay for the functional features. They are the fundamental components that enable your platform to function, regrettably. They also represent its total fixed costs.

Some of the characteristics and their associated costs are:

- Ordering and payment processes
- Registration and login
- Customer support
- Platform management
- Shopping cart
- Review system

5. Advanced features

The advanced features significantly impact how the user experience is developed, increasing customer satisfaction and loyalty. Depending on your demands and budget, you must be able to compromise on some of your requirements for advanced features.

Final thoughts

Online purchasing will get more and more popular as time goes on. Create a cutting-edge eCommerce website for your company to go online, expand your global audience, and differentiate yourself from competitors. Always remember that your website appears professional, simple to use, ranks highly in search engine results, and eventually provides results.

You should consult and hire a web application development in London to get the best website for your company. They'll help you estimate your budget and create the best eCommerce platform to sell products and services online for your business.

So, stop getting confused and get the best eCommerce platform for your business.

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Guidelines for Designing Website Headers

Guidelines for Designing Website Headers

Here is a complete guide to designing website headers.

Within how many seconds do you create an opinion about a website?

At least 15-30 sec, Right?

And, what’s the first thing you’ll see or notice on the website?

Most of you will say, “a website header.”

And that’s correct

Every website page has a header, the first thing visitors and users will notice. There should be a balance between a simple website design and a detailed direction to the website’s deeper pages. While creating a website header, you must ensure that your visitors and customers can quickly get what they’re looking for. And for that, you need to recognize some best practices.

You should hire a web application development company Dublin for a perfect website header design because they know how a header design can influence and attract clients. Web experts focus on and implement the best practices for designing website headers.

Now, let’s discuss the website header in detail:

What is a Website Headers?

Although they’re frequently disregarded, website headers are crucial. As the name suggests, the header is the upper portion of a website page. It is a section of content typically pinned to the top so that it constantly appears on all your site’s pages. A header’s primary goal is to clearly outline the essential information on your website, which convinces visitors to view it more. Also, the website header can give your visitors a precise direction as they move forward from one page to another.

Your header will instantly identify your website, especially if it incorporates your brand’s colors and logo. Ensure that you select the header that goes with your website style.

Why do you need a headers for your website?

We all believe that” a first impression is the last impression.” You’ll never get another chance to impress your visitors. The header aids in website identification, and more importantly, you can use the header as an opportunity to convey any important message to visitors.

You should imagine the website header as an exterior of the shop by looking at which the visitor can understand what’s inside the store. The header primarily serves as an introduction and summary of your services or products.

Tips for designing a website headers

Now, let’s have a look at a few tips for designing a website headers:

1. Emphasize the most crucial components

Ensure that the header communicates the primary action you want your site visitors and users to take when they arrive at your page. In general, headers include information that facilitates user interaction with the website, such as:
- Firm's logo
- Contact details
- Tagline
- Icons of social media
- Navigation links

2. Consider transparent headers

For websites, you should consider using a transparent header with eye-catching images. While displaying crucial links, this provides images with possible exposure.

When using a sticky header, having it clear on the scroll can be a little distracting because the header’s background will move along with the images. And if you want to avoid this, you should add some color to the background because even after scrolling through the photos, the users won’t get distracted from the links.

3. Consider effects to demonstrate people learn where they are and where they are going.

While the users navigate, the selected effects play a crucial role in directing them. You should select an effect that is easily noticeable and not distracting. You can also choose effects like underlining that can be visible on mobile devices.

4. Consider design elements that express the company's personality.

Using effects and colors is the best way to convey a company's personality. If your brand has a light-hearted tone, you can use the floating effect, but if your customers provide professional services like real estate, then the floating effect is not the right choice.

Best practices for designing a website headers

Here are the most popular practices that a web application development company can undertake to design the best website header

1. Maintain a consistent design

Though there is no size, shape, or color of a website header, that doesn't mean you can ignore it. You can use it as a design feature to enhance the overall look of your website. It would help if you were sure to strike a balance between being distinct and unified.

Also, ensure that your header doesn't affect how users view your information. With the overall look of your website, you need to ensure that your color schemes and fonts are in line.

2. Use readable fonts

Readability is crucial because it contains some of the most significant and informative elements. Your audience mustn't exert too much effort to understand your text. And so, for your header, you should select a font that is a good representation and easy to read.

3. Hidden navigation

Many web development companies choose hamburgers menus. The navigation menu is represented by an icon that looks like three horizontal lines layered on one another. If you're working with a minimalist website design, then a hamburger menu enables you to give users a wealth of options that save space.

4. Shrinking header

If you want to display your background image and, at the same time, you want to include the header in your website, then shrinking the header is the perfect solution for you. As the visitors scroll down, a shrinking header is intended to blend into the background of your website. Using this header style will have a stunning virtual impact on your website.

5. Mobile header menu

While designing your website header, you can't ignore the mobile. Mobile devices are used by people who don't know or don't have laptops or computers. First, you should have a mobile-friendly header to have a mobile-friendly website. When a website header is responsive, it can change in size and shape depending on the device. A hamburger menu is the best option for mobile devices.

6. CTA (call-to-action)

A solid call to action motivates the visitors to act. There isn't much room in the website header. And so, you must only place the crucial CTA. For example, if you're running a clothing brand, you should add a call-to-action like "Place order." Ensure that your message is clear and can be described in one or two words.

Wrap-Up

The website header should be your first choice if you want to create an impressive impression on your visitor's and users' minds. So, when building your website, you must pay extra attention to the website header. Always ensure that you keep your website header updated. The abovementioned tips and practices will help you to create a fantastic website header design.

You should hire a web development company to get effective results from the website header. A professional web developmeners will ensure that you're creating a unique and attractive website header.

So, it's time that you prioritize the website header today

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A Complete Guide about Establishing a Website for Small Businesses

A Complete Guide about Establishing a Website for Small Businesses

Are you running a small business?
Yes?

But for its growth, do you have your website?
No?

This is the point where you’re lacking behind your competitors. Though your business is not getting growth, that can’t be considered an excuse for not having a website. If you don’t have a website, your clients and customers will never take you seriously.

From building credibility to converting leads, the website plants a vital role. When the leads visit your website, and if they find it impressive, it can encourage them to convert into potential customers. And so, your website should work as a mirror that reflects your company.

The primary benefit of having a website is that it can help the leads and customers get in touch with you quickly. However, though you have a website, if you don’t keep it updated, then it might get lost in the massive traffic. And so, you must consult and hire a web development company Dublin that can take care of your website, bring you leads and customers, and grow your business that you haven’t ever imagined.

How to make a small business website?

Here are a few steps that help you launch a successful small business website:

1. Select the best website building platform

The best option is to choose a user-friendly platform that enables you to build a website without any coding experience. If you don't have coding knowledge and experience and want a free platform, then you can use WordPress. WordPress is the right solution for small businesses.

2. Choose your domain name.

When you decide on your website address, you need to consider the following points: Ensure that it is simple to read and spell Include keywords Make it short and precise For choosing the domain name, you can also use various tools. You can register your domain name once you sign up for your hosting.

3. Find a hosting company.

Currently, various hosting companies are ready to help you. Many hosting companies provide 24/7customer support, a free domain name for a certain period, a free SSL certificate, and much more.

4. Select a theme or a template

Whether you go with a WordPress or a website builder, you must choose a theme or a template. Site builders like Weebly categorize templates and offer designs that come with many of the tools and features your site will probably require. There are also site builders where you have to answer some questions, and your custom template will be ready. Remember that if you choose free templates, then they offer limited customization.

5. Personalize your site

The next stage of designing a small business website is to modify the template you've selected. Modifying the template includes editing the page, adding new pages, configuring the header and footer, removing unnecessary pages, and much more.

6. Make your website search engine friendly.

SEO is the practice that can provide a higher ranking to your content. You should have a strong SEO strategy if you want your audience to find you on search engines. And for an effective SEO strategy, you should hire a digital marketing agency. The experts know how to use keywords, optimize the website speed, including external and internal links, and give you better search engine results.

7. Put your website online.

Most website builders recommend building the website privately and then making it public. When your website is ready, before promoting it, you need to check how it will look on mobile and verify the accuracy of your writing; your theme should not contain extraneous material.

8. Modify the CMS's default settings

The majority of website attacks are fully automated. After selecting your CMS, you should immediately alter your default settings. You can control comments, permissions, and user visibility with the CMS settings.

To drive traffic, you must inform your existing customers that you're now available online.

Now, let's look at the few reasons why a website is essential.

Reasons to have a website for your small business

1. Make your brand's values clear

A website makes it easy for visitors to understand your company's values. This covers essential points for the targeted market, which will influence them about whether or not to choose your company. You can convey your message and attract new clients with a website.

2. Increased publicity

The website plays a crucial role in increasing the brand's online visibility. When conducting a Google search, do you prefer a customer to find your company? Of cource, Yes, Right? And for that, you must have your website. Most web designers fail to mention that if your website is not SEO optimized, no one will hear from your company. So, get in touch with the digital marketing agency that can take care of your website and SEO services.

3. Place an order

When you create a website, you must ensure that the customers should be able to place an order from your website. In this busy world, everyone wants the products with just a single click "Buy now."

4. Brand reputation

Every brand exists to gain profit, and an increase in sales can achieve this. And if you've your website, it will instantly boost your brand's reputation, resulting in more sales and clients. This is a crucial justification for why you require a website.

5. It gives you access to compete.

The practical step to putting your website in a position where it can succeed is getting a website. It enables you to market or promote your goods, establish credibility, set yourself apart from the competition, and compete with your rivals. If you aren't online, you aren't in the competition and losing an opportunity.

5. Obtain leads

In this digital world, a website would gather leads of website visitors. And so, for small businesses having a website is crucial. The landing page on your website should include a clear and well-considered call-to-action. Placing the correct CTA's makes the difference between the website that makes money and one that doesn't.

Bottom-Line

As a small business owner, you should compulsorily have a website in this digital world. An online presence is the only way to reach your audience quickly and effectively. If you don't have a website, the customers will never know that you exist, which can lead you to lose lots of profit.

Reading the above reasons must have given you an explicit knowledge of why your small business requires a website. If you're thinking about where to begin, you can follow the mentioned points to create a successful website for your brand.

We understand you're running a small business. Still, if you don't have enough experience and knowledge in creating a website, you should consult and hire a web application development company. The professional and reputable web development company Dublin will work within your budget and make the best website per your needs and requirements.

So, meet the budget-friendly and best web development company Dublin today!

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Why is Website Security Important for any Business?

Do you feel that website security is an essential factor for any business?
Yes, Right?
If you’re running a small or well-established business, your users and customers expect you to have a safe and secure online presence.

Well, if your users or customers want to learn anything about your brand, then the first thing they will do is search about your brand website on the search engine from which they can get complete information about your brand.

Thanks to softwares like WordPress, creating a website has become a lot easier. But now, it’s your responsibility to keep your website secure. Most business owners don’t take website security seriously; they face many problems and might lose customers’ interest. So, you must ensure your customers that their data is secured with you, and when they use their credit card for payment, they must be confident that you’ll not misuse their information.

To get a secure website for your brand, consulting and hiring the best web development company Dublin with enough knowledge and experience in maintaining the website’s security is better. The web application development company Dublin will suggest to you the way that how you can secure your website and state the benefits of a safe website.

Steps to improve your website security

Now, let’s discuss some of the effective ways to enhance your website security:

1. Add HTTPS and SSL certificates

To keep your website secure, you must have a specific URL. In case your visitors want to deliver any private information, then rather than HTTP, you must've HTTPS. It prevents giving information to those who don't have the proper authority.

2. Have a website backup

A backup solution is one of the practical and best ways to keep your website secure. It gives you access to multiple solutions that you can try to recover your damaged or lost files. You ought to possess more than one because various backups are crucial to restoring your website. But you should avoid keeping your backup on the same server because, with your website, hackers can also attack your backup.

3. Keep your software up-to-date

If you've installed any script or platform, you need to update it. The hackers aggressively target popular web software, so security holes must be fixed by updating the programs. Thus, every software you use needs to be updated and maintained.

4. A secure host is a must

Your website's security dramatically depends on the web development company you select. Ensure that the web application development company you choose has the knowledge and experience to handle the dangers that can harm your website. You should also ensure that your host provides continuous technical support.

5. Implement a hash password policy

Using secure passwords is crucial, as hackers frequently use complex software to break passwords. So, your passwords should be complex, containing lowercase, uppercase, numbers, and some special characters. Make sure that your passwords have at least ten characters.

6. Scan for vulnerabilities on your website

It's crucial to run regular web security scans looking for server and website vulnerabilities. Scanning for website vulnerabilities becomes essential if you add or change some website components. To understand how secure your website is, many free tools are available.

7. Hire a security specialist

If you're willing to keep your website secure, establishing a relationship with the company that offers security services is essential. Though you know how to handle small things, you must consult and hire a security specialist for high-level security. The security service provider will keep a regular check on the activities of your website.

8. Modify the CMS's default settings

9. Keep track of administrative rights and user access

You might initially feel comfortable giving some employees access to your website, expecting they'll not misuse it. Unfortunately, when logging in to CMS, the employees don't consider the website security and focus on the work. And if that case they ignore something important, a severe security issue can arise. And so, before granting permission and access to your employees, you must thoroughly check them out.

10. Get a web application firewall

Ensure that you apply for the web application firewall because it stands between the data connection and your website server. It filters out unwanted traffic like spammers. And so, to protect your website, you must go through every tiny piece of information. Currently, the majority of WAFs available are cloud-based and plug-and-play services.

Reasons why website security is important

Now, let’s discuss the reasons how website security can bring a positive change in your business:

1. Safeguard your assets

Safeguarding your physical equipment is also necessary for securing your website. This is because hackers can steal your customer's personal information and infect your website with viruses. As a business owner, you know the financial commitment required to acquire expensive machinery. And if your machinery gets any virus, you might have to replace it, which can cost you more.

2. Protects your private information

Additionally, many companies develop proprietary data that may not be accessible to the general public. An unprotected website could be easily noticeable by the hacker, and they can quickly access the operation of the businesses. Hackers might even alter crucial information and can force you to rebuild it from scratch. Thus, protecting your website becomes essential if you want to avoid this situation.

3. It gives you leverage in the marketplace.

If you're willing to stay ahead in the competition, you must take the necessary precautions to safeguard your website. This is because website security dramatically reduces your risk of exposure. So, as the website gets attacked frequently, you must take care of it.

4. Gives you peace of mind

Without worrying about cyberattacks, managing the overall business operation is challenging. Though you might not be able to defeat all the problems, you can stop them from harming your website by putting the protection. Knowing that your website is completely protected, you can look after other essential works.

5. Protects your credibility

Before a hacker can spoil your reputation, you must protect your website so that it operates for a long time. In today's world, corporate websites are regularly targeted by hackers, and this negative publicity will only impact the development of the brand. So, protect your website from this situation and maintain the public perception of you as a reliable name.

Wrap-Up

You must not create a website and forget it as a business owner. Although creating a website is essential, maintaining its security is necessary. So, always remember that you protect your website and customers' data. And for that, you should hire a web application development company with enough experience handling such situations.

So, secure your website if you're willing to grow your business.

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Best B2B Marketing Channels to Generate Growth

Best B2B Marketing Channels to Generate Growth

If you’re new to a B2B marketing plan or want to improve your strategy, then it’s time you need to understand the B2B Marketing channels in detail.The B2B marketing channels are evolving every year, and B2B marketers find it an opportunity to dive into the immense ocean of options and select an effective marketing channel.
Imagine if you’re going shopping and you love the entire shop, but during purchasing, you might think twice about which style to buy.And the same situation occurs with the B2B marketing strategy.Depending on the type of industry, there are different B2B marketing channels that can be effective for your targeted audience.
But you must remember that every B2B Marketing channel is ineffective for every business, so you must select the right channel for your business. The companies use B2B Marketing channels to promote to other companies. The digital marketing agency Dublin understands every effect of the marketing channels and selects the best method for the brand. It is the strategy to grow, maintain and grow relationships with our businesses.

Here, we’ll give you a complete B2B marketing channel overview.

What is B2B Marketing?

B2B Marketing is all about Business-to-Business Marketing. It is a marketing strategy or content one business uses to target the other. The b2b business undertakes this process for promoting and distributing a product or service to another company.

Some B2B Marketing examples

Heavy equipment market and sell the product to a construction company
Clothing manufacturers market and sell products to fashion designers
Industrial pump manufacturers market and sell products to oil and gas producer

Reasons to use B2B Marketing Channels.

Here, we bring some of the common reasons for using B2B marketing channels:

1. Easy to track

With B2B Marketing channels, you’ll be able to track every visitor, click, conversion, and every money spent. This will help you understand how to get a better investment return.

2. Budget-friendly

Compared to traditional marketing, B2B marketing can give better value for your money. The B2B marketing channels can provide you with access to monitor your every spending and, if necessary, can help you change your strategies.

3.Quick returns

There are various B2B Marketing channels, and you can select the best channels that can boost your website traffic. The data will help you improve your strategies and gather potential customers.

4. Brand visibility

With the relevant keywords, your company can reach the targeted audience quickly. Digital marketing is the best way to enhance the visibility of your B2B business.

Best B2B Marketing Channels preferred by Digital marketing company

Here, we have a list of some of the best b2b marketing channels:

1. Website Marketing

Website marketing helps businesses to connect with their visitors and build long-lasting relationships. Website marketing uses the company's website to showcase products, services, blogs, articles, customer services, and much more. Since companies started using the website, it has been proven to be the most helpful way to be connected with visitors.web development company Dublin that takes care of all your website development needs is better.

2. Video Marketing

Video Marketing is about increasing social media presence, promoting products, sharing necessary information, and much more. Video Marketing can be through social media platforms like Instagram, YouTube, etc. As per the study, video marketing gives explicit knowledge about your message. It helps companies to share informational content in a video format.

3. Social media marketing

We all know that we spend most of our time scrolling social media platforms, so what can be a better marketing strategy than social media marketing? Social media platforms market your products and services uniquely and effectively. Platforms like Instagram, Facebook, Pinterest, and much more increase your brand visibility and meets your targeted audience. Marketing through social media means getting followers, building relationships, and generating profit.

4. Email Marketing

Email Marketing is all about delivering information and content to the audience. Always remember that we’re not using email marketing to promote products and services. Companies use email marketing to share necessary information, discounts, or offers.

5. Search Engine Optimization

SEO is all about creating your digital presence on search engines. SEO builds a strong connection between the company and its customers through the search engine. It also helps your website to get the highest ranking on Google and boost traffic. Currently, SEO is in high demand.

6. Content Marketing

Content Marketing includes blogs and articles that mention all the necessary information to keep the audience engaged and drive sales. But to achieve benefits through content marketing, it is essential to create valuable content. Content Marketing unites with social media marketing, SEO, and website marketing.

7. Influencer Marketing

Influencer marketing substantially impacts the audience and works effectively because the audience trusts influencers. Influencers use social media to promote brands, products, and services. Companies use Influencer marketing to get in touch with their customers through influencers.

8. Offline advertising

Offline advertising is used to catch the attention of nearby clients. It involves fliers, billboards, and much more. Offline marketing works at various levels, from attracting customers and public speaking to driving sales.

9. Word-of-mouth Marketing

Word-of-mouth marketing is the oldest form of marketing that brings leads and increases profits. Word-of-mouth marketing is how people convey the brand’s message to the audience. It’s not one of the digital strategies, but it can get effective results through digital efforts.

10. Display Advertising

Display ads include text, audio, video, and images through social media, websites, and much more. The ad campaign may have different goals and create ads that educate the audience about the products in an exciting way.

11. Podcast Marketing

In the past few years, audio marketing has been in huge demand. Podcast marketing helps companies to connect with their audience anywhere and anytime. The users don’t have to keep looking at the screen to understand your brand. Podcast marketing is storytelling, boosting brand visibility, and promoting products and services.

12. Pay-per-click Advertising

Pay-per-click advertising existed before SEM, SEO, and Social media marketing. This is the process in which the user clicks on the advertisement, and the advertiser has to pay further for each click. PPC ads are provided by Facebook, Google, and much more. Bottom-Line Your B2B Marketer should know which b2b marketing channel can bring effective results for your brand. Make sure your marketers understand your audience, regardless of your chosen marketing channel. First, try taking the customer data and getting a clear idea about your customer needs. Hiring a digital marketing agency with complete knowledge about creating a digital strategy is always better. They understand that different audiences prefer different methods, and keeping that point in mind, they take your business to the top. So, adopt the right b2b marketing channel and take your b2b business to the next level.

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How to improve your website speed?

How to improve your website speed?

We don’t have the habit of waiting minutes for a website to load. Because we all love the speedy website that provides quick reactions to our actions. Website speed is a matter of time and significantly impacts a website’s success. If the website loads slowly, the search engine might find that your visitors are not finding your helpful content, which can pull you down from the top results of search engines.

Besides a search engine, website speed is another important: it builds your brand’s perception and trust. Users might consider your website unprofessional and feel like a business doesn’t care about users if your website takes time to load. Thus, you must prioritize website speed if you want an effective website; for that, you must consult a web development company Dublin.

To give you a clear understanding, we’re prepared a guide that provides all the necessary information about website speed. This blog covers:

What is Website Speed?
What causes a website to load slowly?
Top ways to improve the web speed
2022 website speed statistics

What is Website Speed?

“Website Speed” is all about the speed at which the webpage is downloaded and displays content in the users’ browsers. Every second of time on your website makes a huge difference. Any user only waits for at least 3-4 seconds, and if it takes more time, then a user might leave your website.

What causes a website to load slowly?

Here, we have a list that affects the speed of the website:

1. No CDN (Content Delivery Network)

A CDN serves the website to the user as per the location. It ensures that the website helps users from nearby areas because data has to travel a short distance. Without a CDN, the website will take a long time to open. CDN quicks up the process.

2. Considering unoptimized images

If you put large images with no names, no descriptions, or no tags, they can lead the website to load slowly. Images from Photoshop are considered large files even though they are quality images.

3. Flash content

Flash is an effective tool and makes your website impressive, but at the same point, it slows down the website speed. Flash content has many files, which results in loading the page slowly. Thus, to ignore this situation, you much reduce the size of files.

4. High traffic

You might think that high traffic is a good thing, and how can it be a reason for the website to load slowly? Bandwidth handles the number of visitors to a website. If a Bandwidth has less capacity, then the massive traffic on a website can lead it to load the page slowly.

5. Massive ads

Like videos and images, massive ads can affect the website's speed. Ads not only affect the load time but also irritate the users. And if you allow a third party to handle your ads, it can cause you a problem.

6. Various social sharing buttons

It's beneficial for the website to enable users to share information on social media. Still, too many sharing buttons slows the loading time on the same page. These buttons will work if you add them to your site plugins and have to recover data from that social media sites.

7. Short time

You must be busy with other business activities and can't pay attention to your website performance. So, hiring a web application development company is better to look after your website performance and clean up the mess is better.

Top ways to improve the web speed

Here, we have a list of top ways that can help you to improve your web speed:

1. Reduce HTTP requests

Reducing the count of parts on a page will decrease the demand for HTTP requests and load the website quickly. An HTTP request is made for each element; the more the components, the more it will take time to load. You can decrease HTTP requests by:

Combining JavaScript and CSS
Use CDN
Minimize image file size
Minify code

2. Make use of asynchronously loading your CSS and JavaScript files.

Both files can load either synchronously or asynchronously. Synchronously means the download of one file at a time, while asynchronously allows multiple files to download at the same time. It will also result in increasing the website speed.

website speed optimization tips - Wittytechnicalsolutions

3. Select a suitable hosting solution

The hosting solution also plays a crucial role in improving the website's speed and performance. Various highly performed hosting solutions provide speedy performance. The big mistake you commit while selecting the hosting provider is settling with a cheap one that offers poor performance and loads slowly.

4. Defer JavaScript loading

Deferring a file is all about stopping a file from the loading till the other elements get loaded. If you wait for large files like JavaScript, then your other will be downloaded without any problem.

5. Optimize the images

We all know that images change the entire appearance of the website. But it would be best if you prevented using large-size photos. So, the best way to increase page loading is to squeeze and optimize the images. Reducing the file size will reduce the weight of your website.

2022 Website Speed statistics

The following are some of the facts about website speed:

Only 20% of websites’ responses at times less than 312ms
1 second late in loading the pages reduce the views by 11%
Large websites take 381% more time to load compared to small websites
79% of online shoppers never visit sites that load too much
2-3 seconds of load time is enough to provide a better user experience
The websites load fast in Japan, Germany, and Japan
60 seconds in loading the page reduce user satisfaction by 16%
50.6% of users blame internet connection for slow loading
A 0.5 extra second in loading the website will drop traffic by 20%
45% of Users between 18-24 olds wait for a few seconds for the website to load
The slowest website loading time is in India, Australia, and Brazil
64% of mobile users expect websites to load within four seconds

Bottom-Line

You must have understood that not one but many factors affect the website loading speed. And so, you must follow the points mentioned above to increase the loading speed. It’s always better to get a helping hand from a web development company that is an expert in this field and understands every aspect that affects a website. They put all the required efforts into solving the problem from the root. We’re telling you to hire experts to attract customers and increase profits.

So, understand your website speed problem and hire a digital creative agency Dublin that takes the necessary steps and takes your website to the peak.

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Top Reasons & Benefits of Custom Web design for your Business Growth

Why waste money on a custom Web design that doesn’t bring you profit? Confused? You might be thoughtful that why am I saying this. But yes, it’s true.

Have you ever realized that you’re lacking something on your website?
We all know that website is the face of our brand. It conveys your message and helps users to learn about your offerings. The website does justice to all digital marketing efforts. Currently, people spend most of their time scrolling through social media and search engines on their phones or laptop.

You might have a social media presence or strong content, but one thing that is most important among all of them is custom web design. Custom website design helps you to stand out from the group of websites. If you have a unique factor in your website, it will convert visitors into buyers. It’s always best to hire a web development company Dublin to create a unique website that your users will love seeing and buying products from you.

To get a clear idea about custom web design then, let’s move further with reasons:

Why do you need a custom web design?

The following are the top reasons for adopting custom website design by a web application development company Dublin:

1. A custom website design won't age quickly.

Working with the templates can be difficult as it has limited features. So, if you need an e-commerce feature, you have to start from the beginning of compromise with a beneficial tool. Therefore, you're forced to switch to the following methods, which require more investment.

2. Improve website for users

Are you making it comfortable for visitors to view your website from small screens? No? Then definitely, you need a change. It would help if you had more significant fonts, quick loading, and all the necessary things troubling the users. They might have to leave the website if they don't get a satisfactory experience.

3. Custom web design gets more ROI

Do you prefer cheap and non-profit websites? No, Right? Everyone wants better profits, even though you have to pay a little more. Don't worry about the custom website design because it will give you excellent ROI.

4. A custom web design is hard to copy

If you're a successful business on the web, then all competitors have to do is copy-paste your template, and there will be no difference between you and your competitors. But if you go with a custom website design, it will be difficult for your competitor to copy it.

5. Stand out from competitor.

It's not worth spending money and time if you make efforts in your template. Your website is your brand's face, so don't you think that your website should be as unique as your brand.

6. Updated content

Being a brand, your content should not be stable. It would help if you kept changing it because users don't like looking at the same thing whenever they visit your website. They should get new things that keep them engaged. But make sure that changes should not be within two or three days because it might confuse the

Benefits of custom web design

Here are some of the benefits of custom website design provided by the web development company:

1. Conveys brand value

Conveying your brand value to the customers is essential. The brand's Logo, Name, Font, Message, and Colour reflects the quality of the services you provide. So, if you go with custom website design services, your web designer will carefully put all these primary points to engage your audience.

2. Easy to expand

Building a custom website design will help you make necessary changes like:

Ability to showcase more products
Changing or updating the content
Modifying the navigation system to meet the user’s needs

If necessary, your web developer can add more features, enabling the business to grow.

3. Your brand stands out from the competition.

How will your target audience differentiate your brand from your competitor? Web design is the best solution for it. Your unique design and way of conveying messages are crucial in helping you stand out from the competition and be easy to remember.

4. Gives the professional image

Custom web design is a magic wand for all businesses. We all are aware that there is a massive difference between templates and web design. And your professional image can be built with web design and can make users trust your brand.

5. It helps you to get a higher rank on search engines.

Search engine optimization always plays a vital role in business growth. So, it's beneficial that your website is designed keeping SEO in mind. When you adopt an SEO strategy, it will help you to rank higher in the search engine. Placing the right keywords, creating a responsive design for mobile and laptop users, making the website user-friendly, and much more make the website impressive and effective.

Some of the eye-catching statistics about web design

Here, we bring you some of the 2022 facts about web design:

57% of users prefer mobile-friendly websites, and without that, they won’t recommend a business
48% of people believe that web design is the no 1 factor for brands’ credibility
22% of marketers say that they stand out with web design
94% of users believe that web design gives the first impression of the brand
47% of users want the website to load within 2 seconds (Behaviour and Information technology)
94% of online shoppers don’t believe poorly designed web pages ( Blue Corona)
48% of users think business doesn’t care about their customers if the website is not mobile-friendly. (SAG PIL)
You can add a video to a blog that increases the organic traffic by 157% (Statista)
Adding new videos and images to an old blog increases traffic by 111% (Statista)
44% of visitors will leave the website without contact information. (KoMarketing)
9 out of 10 customers believe that a good user experience is necessary (Ecousultancy)
65% of marketers believe that visual assets are essential for a brand
40% of users use smartphones and laptops to search for any product
59% of users love scrolling websites with impressive design
When searching for a business, 88% of mobile users call that business within 24 hours

Bottom-Line

Here, we hope you’ve carefully understood how a custom website design can completely change your business growth. It’s advisable to hire a digital creative agency Dublin that offers custom web design services and will provide precisely what you want. They’ll give the necessary time to every aspect of your web development process. A reputable company, we’ll design your website to provide the best user experience.

So, leave the template and adopt a custom web design today!

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Will Web Development continue to exist in the future?

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Will Web Development continue to exist in the future?

We all have noticed that the growth of Web development is continuously increasing but do you think it will be the same in the future? Today, we depend on websites for all our needs, which is why an improved website is essential.

In earlier times, data sharing and communication were the primary use of websites but nowadays, from communication and banking to purchasing, we all depend on websites for everything. So, it would be great if you did not get confused about whether to invest in web development or not. But to get effective results, hiring a web development company Dublin is advisable.

What is Web Development?

Web development is all about the process that occurs behind the scenes and presents a unique and quick functional website. Web development includes web content development, server-side scripting, web design, network security configuration, and much more.

The web developer takes the necessary actions to manage a website and provides the best user experience. They are high in demand and are considered the best career option.

Hiring a web application development company Dublin will take your Website to the next level.

The History of Web Development

In 1989, British scientist Tim Berners Lee invented the World Wide Web to interchange information between scientists and institutes. In 1993, Tim Berners Lee introduced the first HTML and then in HTML version2 in 1995, HTML versions 3 and 4 in 1997 and last, HTML version 5 in 2011.

In the first version, HTML was not so good-looking, so Hakon Wium Lie invented the first draft of CSS (Cascading Style Sheet), and then in 1997, CSS version 2 was introduced, which is widely used in most browsers.

Then, in 1995, Brandan Eich came up with Java Script, previously known as Mocha. So this is the history of HTML, CSS, and JavaScript that we use in our current lives.

Why is Web Development essential for business growth?

You may be thinking that business growth depends only on sales and profits. But no, you’re mistaken. You should also consider the process that leads to sales. Wonder, if your Website is not healthy functioning, then users might lose interest and can also think of it as a fraud. To get clear ideas, let’s understand the importance of web development in points:

1. Improves Brand Awareness

No matter you’re a small or big business, you need a website to make users learn about your services and products. A website attracts organic traffic and leads to an increase in sales and profit.

2. Website development also involves marketing

If you have a unique and well-functional website, it will be easy for you to market your products and services. There will be no need to invest in other marketing methods like putting news in newspapers or putting hoarding.

3. Gets better ROI

We understand that to get web development; you need to hire a web developer, which can be considered an investment. You might be thinking, how? Think like a web developer will create a great website, and that Website will generate more profit, so, of course, hiring a web developer is an investment.

4. Attracts organic traffic

Nowadays, users depend on search engines to get the best websites that provide their required services. Placing the right keyword in your content will help your Website easily get found.

5. Available anytime

A call-person at a business cannot be available 24/7 to tell users about your products and services, so here is where the Website enters the frame. Users can use your Website anywhere and anytime to get reliable information.

How does a Website build a strong presence of business?

1. Manage your content

We all believe that good content attracts traffic. But to prepare good content, you need to make it unique, relevant, and easy to understand. With a proper web development process, you can know whether your content is appropriate for the user or requires some changes. Good content is necessary to deliver your message and vision to the visitors.

2. Understand and attract search traffic

A proper web development process is crucial in understanding and attracting search traffic. Users always have the habit of typing the keyword and searching for websites, so if you use those right keywords in your Website, you can appear in the top 10 list o search engine. Website traffic helps us to:

Understanding the needs of the right audience
Getting better ROI
Conversion of visitors into customers

3. Analyze and take actions

The web development process will help you analyze your website performance, measure conversion rates, assess visitor engagement, and monitor backlinks. And if you want to make a successful digital marketing strategy, you should not ignore web development.

4. Building a Content Hub

Blogs are essential for content marketing activities. So, you can publish blogs on your social media platform to bring your visitors to your Website. You can also use inbound links that get the users to the critical part of the Website.

5. Keeping Ownership

Owing your web address and Website will help protect your brand from a third party. Also, owning a domain name is essential for every brand and its presence because it not builds your strong brand but also keeps the visitors engaged.

2022 Web Development Statistics you need to know

Here are some of the eye-catching statistics you need to know:

1. Websites get 3times more visitors when 16 blogs are published per month.
2. 1 out of 3 customers prefers to stop using websites whose content doesn’t display well
3. Users spend 88% more time on websites that have audio and videos.
4. 94% of users believe that lousy design of the Website is considered a fraud brand
5. 82% of customers trust the brand by reading a content
6. Every minute 380 new websites are created
7. 54% of users prefer personalized services
8. Web designer requires 11 to 12 hours to design a website
9. According to a study, by 2030, employment in web development company will increase by 8% compared to any other profession.
10. 47% of users expect the Website to load within 2 seconds
11. 38% of users will not revisit your Website if it takes too much time to load
12. ⅓ of people will purchase products if the content is proper though they don’t have any purchase plan
13. According to Statista, 55% of Website traffic came from mobile devices.
14. As per research, 94% of negative feedback is about website design.
15. 40% of visitors leave non-responsive websites.

Bottom-Line

At last, there is a high huge of internet, and so an improved Website is essential for the users to get quick response. Online presence is necessary for every business because, without virtual reality, your users will not be able to understand your brand. Thus, web development will continue to exist in the future.

But, you get someone who looks after your web development process is necessary, so you must hire a digital creative agency.

So, without thinking, hire a web developer today!

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