Successful Social-Commerce Strategy in 5 Steps

Social commerce is a powerful combination of e-commerce and social media platforms: How can you get it to pay for itself?

As one of the most growing Digital Marketing Company Dublin, Ireland, we did some research. That concluded-

In 2022, social commerce is expected to be essential marketing and sales trend. Even while social business is still a relatively young sales channel, its popularity is increasing in the United States. Increasing the number of suppliers will make it more difficult for associated companies to stand out from the pack.

A rapid ascent.

As social media continues to develop, so does the appeal of social commerce. Three-quarters of American citizens are now on social media platforms like Facebook, Twitter, and Instagram.

The increasing trend seems to be continuing:

Throughout 2022, experts estimate that more than 300 million users will be there. In 2020, 79 million people bought things through social media, which predicts to rise to 100 million by 2023 (according to Statista).

Businesses that depend on e-commerce can’t afford to miss out on such vast potential.

Social Commerce Strategy

We are developing a strategy for social commerce with one of the best Digital Creative agencies in Dublin, London & USA.

Our SMM experts say your social commerce strategy must align with your company’s broader goals to be practical. Brands must also customize it for their intended audience and the channels they choose to use on social media.

To do so, our SMO expert in Dublin, Ireland, suggests the following five steps.

1. Choose the right platform.

Your target market’s choices will determine which social media site is ideal for your company. To maximize their marketing budgets, e-commerce enterprises must identify the overlap between their target customers and distribution channels.

According to HubSpot, Facebook is still the most popular social commerce platform in the United States, with more than 56 million active purchasers. As a result, social commerce platforms like Instagram, YouTube, and TikTok. Thanks to the platform’s recent addition of more sales-friendly features, Instagram’s social commerce, and influencer marketing capabilities work exceptionally well together. Instagram, for example, asked users to visit a link in the biography of a company to restrict purchases.

It’s not surprising that social media firms are well-versed in their users’ demographics and use patterns since they’ve seen the potential of social commerce for their company growth. Brands may thus use the exact match between customer and user profiles—the cornerstone of a successful sales channel builds on this level of accuracy.

2. Making the experience more efficient

The simplicity with which one may complete online purchases is a significant advantage. Since you can compare product features and prices from the convenience of your own home, it stands out from other forms of buying.

Despite government restrictions on e-commerce during the early stages of the coronavirus epidemic, the convenience and speed of online purchasing ensure that it will continue to flourish even after life returns to normal. There is a rising rivalry between online and brick-and-mortar shopping, though. Businesses in this environment must remove obstacles to purchase and deliver a simple experience for customers to prosper.

Direct links to purchase sites and clear calls to action may help (every extra click leads to lost sales). Complicated checkout procedures erode customer trust and lead to shopping cart abandonment.

3. Incorporating testimonials from actual clients

Real-life social media photos are used wherever feasible to boost your social commerce campaign’s success. User-generated content is more accurate than material created by paid influencers or the company itself, and this form of content is frequently more relatable than high-gloss photos. User-generated material, in particular on TikTok, has earned it a stellar reputation for spreading like wildfire.

4. Personalizing the experience

Until recently, direct sales depended on catalogs mailed to thousands of houses. A more tailored approach is now feasible and expected by customers, thanks to digital marketing.

More than any other kind of advertising, social media networks have an intimate understanding of their members. A lot of information on potential clients may be available to them. Social commerce offers an advantage over other forms of e-commerce in this regard.

Thus, the ability to customize product recommendations has never been simpler or more convenient.

5. Combine two strategies for even more excellent results.

It’s easy to believe that eCommerce is just about making money mistakenly. Sales teams often find that social commerce methods work better when content has replicated throughout the brand’s profile. Social commerce should be connected with other kinds of social marketing to be effective.

For a company to be successful in social commerce, it must find a way to connect with its target audience on its chosen social media platform. The experience must be simplified and barrier-free to convert those impressions into sales. When you use the same messaging in all of your social media marketing efforts, you’ll be able to get your message heard.

While social commerce may help your company increase revenue, it also helps create consumer trust and loyalty, creating the groundwork for a long-term engagement with your customers. Because of this, consumer loyalty and confidence grow, resulting in increased sales. If items and procedures have matched the unique consumer, sales and conversions will be more helpful.

If you want to build your brand socially successful, hire our Digital Marketing Company Dublin, Ireland. We assure your social-commerce business to be more social amongst your targeted audience.

So, don’t think twice. Pick a phone and call our SMO experts, Dublin, to build your brand’s unique social media marketing strategy.

Post-Pandemic Marketing Lessons to Embrace Today

Covid

Covid-19 has changed the way people get information, connect, and even shop. These changes compel companies to reevaluate their consumer marketing strategies and develop fresh ideas for building customer loyalty.

Simultaneously, work habits have evolved. Small and hybrid occupations have replaced 9-5 office positions. A firm’s success depends on how teams communicate and interact.

And what impact does Covid-19 have on digital marketing operations now and in the future? Our research reveals seven significant trends that organizations must address in a post-pandemic future.

1. A brand's success depends on eCommerce:

The Covid-19 epidemic increased worldwide retail e-commerce sales to over $4.28 trillion, nearly $432 billion from the US. According to Statista, retail platforms had 22 billion visitors in June, up from 16 billion visits only five months earlier.

Despite the ending of the shutdown, Charged Retail predicted that online sales in the United Kingdom would exceed £10 billion by July 2021. Shopify’s Gross Merchandise Volume (GMV) climbed by 57% in the second quarter of 2021.

Shopify isn’t the only winner. According to Global Data, 90% of the top 10 eCommerce sites like Amazon and Alibaba doubled-digit revenue growth. Covid increased the number of consumers accessing online shopping platforms.

Even after mass immunizations and a return to regular life, internet retail spending grows. Deloitte predicts that US holiday retail sales will rise by 7 to 9% by late 2021, while eCommerce penetration will increase by 85% in South-East Asia, outperforming India (+10%) and China (+5%), and digital consumer spending will rise by 60%.

In this new digital age, optimizing your brand’s eCommerce offering will result in more leads and sales.

2. Regaining lost ground via social media and networking:

Many firms may now fully use their digital networking presence with digital transformation. The fantastic element is that now all can quantify digital marketing channels. In the future, this will be a helpful feature since it will prove the value of networking.

Analytics will reveal the truth and provide the basis for intelligent digital marketing and social media choices. Studies indicate how powerful LinkedIn can be in marketing, and under the new global order, that influence may grow. The importance of connections will show in the following quarters and years.

UX is vital for online presence.

Companies have accelerated their digital transformation and the capacity to service practically every consumer requirement online.

No turning back.

Every company is vying to create the next immersive marketing episode for every consumer. Brands will no longer be the competition; it will be the consumer experience. So, the personalization of strategy and message will win the day.

3. Re-inventing sectors:

Lockdowns benefited some businesses more than others, such as hospitality and tourism, which saw revenues plummet. Customers who could not make purchases online switched to another site or brand. It became clear that thinking outside the box was required when coping with external demands.

Retail industry

Primark, for example, lost $1 billion during the epidemic because it did not use an online approach. While shoppers expressed interest in an online store, Primark indicated that the expense of putting up an internet store would impact pricing.

So, what?

Primark was not equipped logistically, and setting up an online site would have been costly.

Other stores also suffered, permanently altering the high street.

Having gone bankrupt due to store closures, the Arcadia Group’s merchandise and brands, not its actual locations, were acquired for £65 million by internet retailer Asos.

On the other hand, those looking to sell unused or unwanted garments have blossomed on resale sites like Depop. Customers who respect sustainability are more aware of the lifetime and path of their purchases.

The pandemic’s inspired usage of Instagram & Twitter has directly impacted the publishing sector. Newer (and younger) audiences are being exposed to the delights of reading physical books, and brick-and-mortar booksellers are reacting by setting up displays based on what’s popular online.

Auto Industry

The auto sector, which has typically been low tech and sluggish to modernize digitally, was also severely impacted. Because compelled consumers to remain at home, the business had to devise alternative methods to sell vehicles. Many added new software, virtual test drives, and touchless pickup and delivery to entice consumers. Many used digital tactics to reach new and old consumers online.

With Nissan’s online experience Nissan@Home, you can purchase a vehicle from home, from test drive to contract to sign. Sonic Automotive, one of the USA’s leading car dealers, has recruited its first CDO and VP of Ecommerce to quadruple sales by 2025.

Businesses must be prepared to alter and reinvent their business strategy to survive and attract consumers in a post-pandemic environment.

4. The significance of community vs. global marketing:

Travel limitations caused others to remain home. That increased the value of local communities and re-energized places that had been ignored in favor of cities.

The terms’ local’ and ‘business’ increased by 80%, while ‘who has’ and ‘stock’ increased by 8,000%!

Staying local means #shoplocal.

As a consequence of this transformation, marketers must alter their communication style and content. Nextdoor, a neighborhood-focused social media network is one such example. The channel experienced a 73% increase in interaction and revenue during lockdowns as advertisers rushed to contact consumers locally.

That highlights the intricacy of future search marketing since firms must know what consumers want.

According to a recent Facebook survey, the number of Covid community groups has increased. 90% of people have assisted others through an online community, and 98% of people experience a sense of belonging to an online community. Marketers may use this growing reliance on and faith in online communities to interact with specialized groups and build loyal communities genuinely.

5. Paid search and brand marketing must work together.

It is simpler to analyze ROI and identify successful programs using paid search (also known as performance marketing). Brands may use native, social media, sponsored, or affiliate marketing to track leads, sales, and clicks.

Paid search marketing on Google, Amazon, and Facebook is popular. On the internet, more companies interacted with customers in Covid-19. With competition rising, marketing budgets are scrutinized.

Statista expects global advertising spending would reach $790 billion by 2022. According to Deloitte’s Human Values Compass, the pandemic has impacted consumer behavior, demanding empathy and trust.

Customers are becoming more curious about the companies they buy products and services. That is critical as consumers grow more conscious of companies that care about the environment.

Given Airbnb’s strong reputation, they can avoid performance marketing. Airbnb took a risk by concentrating on brand marketing, mainly PR. They chose to save money during Covid-19, but they discovered that their website traffic climbed by 95% without spending any money on marketing.

Most firms lack such power. Pay-per-click and brand marketing should use together to maximize money and effort.

6. The Customer experience is vital!

Pandemic forced to stay home, people changed. So did hopes.

Time to share my personal experience

Research shows it was not easy for any startups to boost their business during the Pandemic. We started in COVID, worked on a fantastic marketing strategy, and got enrolled with small to big companies. After extensive research, I can fulfill the industry’s requirements by digging into cloud technology. Though it was hard to learn and empower new technology, Witty Technical Solutions has nailed it. The biggest marketing strategy that worked for us was doing our business online and reaching people through digital platforms. The above-shared trends had been implemented by Witty Technical Solutions and facing a considerable boost in-market presence and reputation.

Share your marketing trends to help others.

After COVID Struggles of a Startup in India

Covid

Going through the countless memes during COVID lockdown, I could safely say that I’ve witnessed at least one “Black Swan” event in my life. As the COVID19 pandemic slowly unfurled its wings plunging us into excruciating grief, we nonetheless found our genes through the Gig Workers who became not only our food delivery friends but also the crucial economy’s frontrunners!

However, It’s not hard to see the economic devastation suffered by small Indian businesses. The stores were closed, the lights turned off with apology signs hanging from the windows. Small take-out tables and restaurant windows allow only the quickest exchanges on the sidewalk. The proof was literally in front of us.

It was a little harder to see the economic damage to startups and the country: tech-focused young companies working primarily in software and life sciences. Their offices were above street level and inside anonymous office buildings. But, as a new report from Startup Genome makes clear, many startups are still struggling just as much as other small businesses.

The Ugliest Effect of COVID on Startups:

According to the research, two-thirds of companies worldwide were running out of money within six months of the Pandemic. Within three months of the COVID Crisis, four out of ten startups believed that had occurred with them. The number of organizations categorizing themselves as being in the “red zone,” already defined by the survey, has increased by 40% since December.

Not Only Businesses But,

Employees broke a disproportionate amount of the negative effect, just as they do in other types of small firms. Three-quarters of startups say they’ve already had to lay off full-time employees. At the moment, the cuts do not appear to be substantial. Half of the organizations that have laid off employees have laid off less than 20% of their workforce. That’s a lot less than I’ve seen in other statistics regarding small businesses in general.

Numbers Don't Lie:

Nearly 20% of firms who had a term sheet before the outset of the crisis had the term sheet removed by the investor, and 53% saw the process lag substantially or encounter an unresponsive lead investor. Only 27% had the procedure proceed regularly or had the money secured.
Since the onset of the crisis, 74% of startups have had to lay off full-time staff. 39% of all startups had to lay off 20% or more of their workforce, and 26% had to lay off 60% or more of their employees.
Since the onset of the recession, 74% of startups have seen their sales fall. The most prevalent sort of income change is a little decrease. However, a significant number of enterprises were adversely affected: 16 % of startups saw their revenues drop by more than 80%.
The impact of the crisis on the industries that these businesses serve is one of the main reasons for revenue decreases. Three out of every four startups are in industries that have been adversely affected by COVID-19.
Every catastrophe brings about a new opportunity. According to Startup Genome statistics, over half of Fortune 500 businesses were founded during a recession, and over 50 unicorns were launched during the Great Recession alone. The COVID-19 problem is no different!

Yet, the struggle is not over. Many startups in India are still facing
many challenges to strengthen their roots in the market.

“Every challenge comes with an opportunity.”

Challenges are an inevitable element of the path to success. Everything is manageable with a plan, patience, and hard effort. If you are experiencing any of the above-mentioned challenges, please remain in touch with us. We will shortly provide the solutions.

How to grab opportunities for business after COVID?

How to Grab Opportunities For Business After Covid?

Covid

Transforming the business models is the significant key for unlocking the new value of the society, customers, and business after COVID. However, only a handful of companies are transforming their business models. Few people consider the marginal benefits that they are availing from the process, automation, and operating model shifts.

COVID 19 has led to the fastest and most significant shift in the behavior of humans. This drastic shift has catalyzed the adaption and implementation of digital technologies on a large scale. Let us understand how the businesses can grab opportunities in the post COVID period.

How to identify all the growth opportunities?

The ways to identify the growth opportunities are:

Step 1

Start to dig deep into the behavioral shift of the customers for identifying a particular business or products opportunities that will grow or contract because of the pandemic.

Step 2

See if the behavioral shift is for long-term or short-term purposes, and check if they existed before the pandemic or happened after it began.

How do you get hold of the opportunities?

Let's discuss some of the steps to grab the opportunities:

Dig deep into data:

The behavioral change has occurred due to Covid-19. Data that has high frequency and is granular boosts the anomalies. For instance, rich sources involved credit card spending and data on foot traffic.

According to research, the cinemas have encountered drop-off in attendance. The live sports attendance also declined after the official cancelation of everything.

Consider multiple perspectives:

Do you want to see how your competitors are doing and find out the market segments they are focusing on? Do you wish to see what kind of products they are launching? Not only are these researches applicable for your competitors, the same you can do with your customers.

You can see which customers show new behaviors and who has stayed loyal. You can also see the exact crisis that has led to this change and which thing your customers are paying attention to.

In short, you will need to understand where your opportunity is coming from.

Reconfigure the business model:

The supply and demand shift related to your industry will shape your business. Several manufacturing companies will be affected profoundly by the permanent shocks and the structural to the globalization that has emerged because of the pandemic. Several companies will have to re-shore their vital components in their supply chains from research and development up to assembly.

To figure out what kind of business model the new-normal needs, you will have to ask the basic questions about making and offering value, with whom you will get into a partnership, and whom your customers will be. You can adjust to the demand shift in the following ways:

See if you can take the value that you are offering online. Work on developing a strategy for digital engagement with all your customers that can replace the in-store experience.
Think of the platform with which you can work. Your competitive space will be determined by the one with whom you work. The change caused by the epidemic to digital delivery has increased the reliance of various enterprises and customers on large digital platforms like Amazon, Google, and Apple. You must work with such platforms for innovating and shaping their value propositions.
See if you can expand the customer niche. Digitization will offer scope for the niche businesses for expanding their markets, even across borders or into adjacencies that are not well-served currently.

Reallocate the capital:

Indeed, it is not an easy step in the middle of a crisis when cash flow is suffering stress. However, at present, it is the right time to take this well-considered risk. Most renowned and successful companies believe in investing in new opportunities than their peers. And it does not end here. They put their eggs into a few other baskets as well.

They devote most of their net spending into segments that can offer them high returns and growth. All such companies know a crisis provides that opportunity for carving out a competitive position.

More engagement has needed in aggressive capital investment:

The capital investment projects can be evaluated into two dimensions. After considering the demand shifts’ impact, they get an estimated value, and then they consider the amount of money they need to survive in the constrained operational cashflows.

You can do this same act at a business unit level. However, you will have to dig deep to examine particular initiatives or operations. After completing the act, you realize that you must reallocate capital investment.

The more giant corporations willing to consider some risks will get the most benefits in the present situation. Institutions and financial markets are comparatively less ready or capable of providing capital to the smaller firms with solid cash flows, and better access to the capital will benefit from the opportunities that have occurred by the demand shift.

In high uncertainty, it is evident that organizations cannot predict which businesses will be successful tomorrow. Large companies need to prepare themselves for taking such risks. The CEOs need to engage in dynamic and more-aggressive capital investment.

Therefore, an experimental approach is necessary to diversify the portfolios for including a wide range of influential bets. The drastic pace of change indicates that the portfolios need to be updated frequently. The funding need to reallocate besides making sure that everything has balanced with time and it suits the long-term strategic priorities of the companies.

Several companies faced global financial problems earlier. And most of those companies have introduced a restructuring program for streamlining the organization and lower cash drain, and it got into the deposit-gathering business for raising more capital. These moves generated cash directed toward long-term investments in new technology and partnerships.

Conclusion:

During a crisis or after a crisis, it is easy for the forms to stick to their old habits, but the ones that can follow new approaches get to be the most valued ones. The post-pandemic era has taught businesses the need to change, and the traditional techniques need to be updated. The companies must highlight all their anomalies, renovate their business models, and invest capital dynamically to survive and get the upper hand in terms of opportunities.

Day: April 25, 2022

Successful Social-Commerce Strategy in 5 Steps

Successful Social-Commerce Strategy in 5 Steps