Why is Web Development Important for Business Growth?

Web Development company
Web Development company

Why is Web Development Important for Business Growth?

While reading the word Web Development, specific questions might have arrived in your mind like:
What is web development?
What is the process of web development?
Why is web development important for business?

Yes? Right. In this era where everything works digitally, your brand needs to have a web presence. Various web development companies in Dublin are available to look after your web presence. If you don’t have a website that supports the audience’s needs, all your efforts are in vain.

So, know you no longer have to get confused about why web development is essential.

What is Web Development?

The web development process concerns web content, web design, network security configuration, client-side scripting, and front-end and back-end development. It involves satisfying clients’ needs and making it easy for them to find information, get contact details, book appointments or order a product. It’s always better to hire a web development company so that you can look at other activities of your business.

What is the process of web development?

To create a successful website, you must follow specific steps.

1. Gather information

It's obvious to gather complete information about the project you are working on. Learn about business goals and expectations from the clients. And the same way, learn about the client's needs and expectations from the business. By gathering all this information, you need to make the best use of it through the website.

2. Prepare a plan

You need to make a list of specific goals for your website. You have to make the list of information you want to provide on your website, like "educate them about your products or services," "give access to purchase a product from your website," or "book an appointment." You must act per your business goal throughout the web development process.

3. Organize the pages

Here, organizing the pages means the pages that will include in your website. You've to list down the pages that will contain different information like contact details, products, order process, and much more. This will help you to mention all the essential points.

4. Register a domain name

Always create your domain name from your brand name to make it easy for the user to find your website. Keeping a short domain name is recommended because users find it difficult to type or find a brand with a large domain.

5. Perfect content and layout

While creating a website, the web developer should create informative content. The web developer should use content that is easy to understand. Also, all the color schemes and font should be perfect. It should not be larger or smaller.

6. Launching the site

Before launching the website, you must check all the information and design. You must take specific steps to ensure the website is working correctly. After all the verification, you can successfully launch your website.

Importance of website development

Website development informs the users about the products and services the brand offers. The high-quality content and images on the website will strongly influence the user’s mind. Here are some of the importance of web development:

1. Easily accessible

The brand can't always be available on the phone to tell the customers about the products and services, so, on their behalf, the website is available 24/7. The website provides every detail about the products and services to the users.

When customers visit the website to purchase a product, all the available options are used to place an order.

2. Brand face

Your website is your brand's face. It conveys your message to the customers. The bold letter, images, and videos communicate with the customers on your behalf. All these points can be helpful for your brand to be easily recognized.

3. Expanding the business

If you're dreaming of growing your business, the best way is to have a strong web presence. All the data gathered from the website help businesses make the correct managerial decisions. By updating your website, you can engage the customers to stay on your website.

4. Attracting traffic

A well-designed website is essential for attracting traffic. The web developer posts content per the keywords, and when the customers use those keywords, your content and website pop up at the top, which can attract traffic.

5. Establish credibility

Web development helps your customers to trust your brand. Your website can help you to convey your message, ideas, and products to your customers. Customers always purchase the product from the website that comes on the top list. If a customer changes their decision to buy from you, they'll remember your website and will consider it in the future.

6. Improves reliability

The website is a link between customers and brands. The website represents your business online. How you define your company will decide how many customers it will attract to your brand. Your mentioned experience, skills, products, and services will gain the confidence of the visitors.

2022 eye-catching Website development Statistics
  • 1. Invest your money, time, and effort in design because 2.75% of credibility comes from web design.
  • 2. 73% of total companies invest in innovation to stand out from the crowd.
  • 3. 94% of users gain an impression of the brand through the website.
  • 4. 92.6% of users use search engines for their requirements.
  • 5. 66% of users get attracted through website design and content.
  • 6. According to live Internet stats, there are 1.9 billion websites available on the search engine.
  • 7. 40% of users stop visiting the website, which takes time to load.
  • 8. According to BuiltWith, 1 million websites are built through WordPress.
  • 9. Color schemes and fonts can increase by 40% of clarity.
  • 10. 83% of users wish to load the website within 3 seconds.

Bottom Line

Until now, you must have realized that a website is essential for any business’s growth. Without a website, it won’t be possible for you to have a strong presence in customers’ minds. If you’re willing to start your own business or create a website, you must consider visiting the digital creative company.

A skilled and experienced website development company will look after all your website development needs. They carefully listen to all your needs and will craft your website according to them.

So, to streamline your business growth, website development is the best option for you.
Lastly, we believe this blog must have guided you in creating an effective website for your users.

How may a digital marketing company benefit your brand’s strategy?

digital marketing company

How may a digital marketing company benefit your brand's strategy?

You may have pondered what is meant by “marketing assets.”
Isn’t it simply a catch-all word for all kinds of material when you think about it? As a digital marketing company we can help you to understand.

Have you dismissed it as a dividing line between media-savvy influencers and a plain, pure brand voice? Let go of your preconceptions — this is the super-helpful and easy-to-understand personnel!

Digital Marketing Assets: What Are They?

As a result, every company can sell and promote its products. That is non-negotiable for anybody or anything, regardless of size. One of a firm’s most significant assets is a digital marketing company. Examples are a social media profile or presence, audiovisual aids, infographics, photos, statistics, and corporate websites.

More than ever, a company’s internet marketing services are critical. Creating and simplifying your digital content is the most excellent approach to attracting, retaining, and engaging new customers in the era of increased web traffic.

What's the Big Deal About Marketing Assets?

Anything a business does to advertise its goods and services is considered a marketing asset when using “marketing assets” as an umbrella term. Both clients and employees may use these assets or hire digital marketing company.
Alternatively, they might be called marketing materials.

Consider the tone of your companies for marketing.

What content might you create to connect your product with prospective buyers better? In addition, how can you make sure that the material adheres to your organization’s goals and values?

A good question to ask frequently.

Marketing Assets: The Biggest Types.

You may use external or internal digital marketing companies (email, eye-catching imagery, blog and website content, video, or still photographs) (client onboarding procedures, training materials, management investment in personnel education, and long-term satisfaction).

A sales staff is frequently the driving force behind external marketing assets, which aim to catch the attention of potential customers or clients.
When it comes to internal marketing assets, the goal is to convince workers to buy into the company’s vision and values. To do so, brands hire marketing companies.

Traditionally, marketing content has been seen as a strictly customer-focused concept. In today’s technologically advanced world Not at all.

The marketing assets and competencies of human resources departments, for example, must be recognized and used. As a result, meeting the increasing expectations for new hires and employee involvement is more accessible. It’s never been more critical for firms to maintain or attract top employees, especially in the current setting of the Great Resignation.

Are there any specific marketing strategies that should pursue?

The digital marketing company or digital marketing consultancies says that when coming up with fresh ideas for assets, always keep in mind whom you’re trying to reach and how much interest they’ve previously shown.

Ask yourself this question: Who are you now drawing in?
Is there a specific demographic you’d want to target?
Use this knowledge to further your marketing efforts by customizing your next content project.

Determining which form of marketing asset to use might be difficult since many content vehicles are available. To understand the buyer’s journey, put yourself in the customer’s shoes.

When a client discovers they have a problem, they do research to find answers, and then they decide, based on their findings which product or service would best help them solve their issue.

As the best agency marketing we state, it’s essential to know your target audience’s stage of the buyer’s journey. In the “problem identification” or “awareness” stages of your buyer’s journey, you may want to consider producing an educational blog post instead of a sales pitch.

Consider employing case studies or testimonials, on the other hand, when you want to complete the deal and interact with a customer who is already engaged and making a choice.

There isn’t a tried-and-true strategy in marketing that works for everyone. Creative, specific vehicles are needed for your company, brand, and goal since they are all unique. Here, give yourself a little leeway and a chance to fail.

Experiment with new mediums that you may not have previously explored.
Always keep an eye on consumer traffic, interaction, and feedback to find the best content for you and your organisation.

Identify:

Determine who your ideal consumers are and where they’re in the purchase process.

Another excellent method to think about the customer’s experience is who they are about you and your company at each stage. In this section, we’ll look at the phases of the buyer’s journey from your point of view, and we’ll give you some suggestions on how to improve your marketing strategy.

Awareness:

Initially, a prospective consumer recognizes the nature of the issue and commits to resolving it. In your viewpoint, they’re a “prospect” because of this difficulty they’re facing, which means they’re interested in working with you.

Blog entries are an excellent method to reach this demographic. Having the ability to connect to, explain, contextualise, and deliver relevant information about a customer’s situation is marketing gold! That is why visual aids (combined with the blog’s textual content) are critical in drawing your business’s attention.

You’ll be remembered as a reliable source of answers if your target audience is attracted to your brand’s distinctive tone.

Consideration for eCommerce agency / selling agencies:

We enter the “research” or “consideration” phase of the buyer’s journey at this point. At this stage, the potential client has pinpointed the exact nature of their issue and the underlying reason.

They expand their knowledge of the issue and utilise terminology learned in the awareness stage to identify and test possible solutions as they consider their alternatives. That is the last phase of the process.

Consider free trials, limited-time offers, and requests for data from the buyer to customise your selection of items better and offer to their requirements at this point.

They increase the number of options for explanatory videos, FAQ-style pamphlets, eBooks, and white papers. Again, they aren’t ready to pull the gun, and consumers enjoy free goods, so don’t charge them yet.

Instead of blog postings, white papers promote themselves as a greater authority on the subject, with more in-depth study behind them. On the other hand, white articles and ebooks focus on a single topic and include in-depth explanations, examples, and references.

White papers/eBooks are like marketing’s academic papers, while blog posts are like the book report. Building client trust is the long-term and most significant benefit of this form of asset.

Decision:

The last step of the buyer’s journey is all about the outcome or hard sell.
From a sea of possibilities, your organisation has emerged victorious!

Your staff has every opportunity to turn that potential consumer into a raving fan at this stage. A glowing recommendation from a satisfied client is invaluable.

Are there any specific marketing strategies that should pursue?

In this situation, performance marketing agencies prefer practical tools like case studies, testimonials, and possibly even a stellar review from another customer-turned-advocate. It should also examine the overall appearance and feel of your pricing page. They might win if your competition has a dishonest, deceptive, or suspect price menu.

Which part of your marketing approach should I focus on first? Do yourself a favor and do a content audit of your marketing efforts.

Content that addresses the buyer’s contemplation phase may be excellent, but you detect a gap in the awareness portion of the buyer’s journey. Because consumers won’t find you until you shine a light on your brand’s social media presence and develop a social media marketing plan, get to work!

Get People to Notice Your Brand with Visual Content Marketing

Best agency marketing says that visual content consistently outperforms textual material in data analytics for some reason. Emotional functions have handled by the same part of the brain that interprets visual information.

The vast majority of us (about 65 percent) use visual information to recall and prioritize information, which is the case for most people. Even more surprising is that visual information is significantly more straightforward for the brain to store in our long-term memory.

Here, we’re honestly dealing with a problem’s knowledge and identification at the beginning of the buyer’s journey. However, visual material may significantly impact client retention since the most crucial aspect of any marketing aim is typically to leave a pleasant and remembered impression.

That may target the area of marketing assets by looking at your company’s entry points first.

What’s the layout of your website’s front page?
What about your Facebook and Twitter profiles?
Does your website give visitors the impression you want them to have the first time they see it?

If the answer is no, it could create a marketing asset – what marketing message could be condensed and succinct across numerous platforms?
That is an excellent opportunity for your art and design-minded staff members to show their talents. And look at you: you’re engaging people and listening to their ideas, which is an asset!

It’s essential to keep in mind that workers involved in the company’s future and vision are valuable assets in and of themselves.

A Marketing Asset's Life Cycle

There are six critical phases in creating and deploying a marketing asset, starting with the ideation phase and ending with post-development considered by online marketing businesses.

Let’s look at these steps to understand this notion better.

Planning

What do you want your new product or service to accomplish?
Your best buddy is a well-thought-out strategy when it comes to successful follow-through. Analyse the results of previous marketing campaigns to determine what has been successful and what has been a failure. Use this information to guide your decisions.

Creating

There are six critical phases in creating and deploying a marketing asset, starting with the ideation phase and ending with post-development considered by online marketing businesses.

Let’s look at these steps to understand this notion better.

Management
After the new material has been added, it’s time to integrate it with your current systems. Update your website’s aesthetics and upload the video. Then, troubleshoot any immediate problems. Your platform’s perspective is your first point of administration for this asset.
Distribution
Get the word out about your new asset! Put your material where people will see it by sharing it on several platforms. It’s essential to maintain track of how users react to the information, whether they’re current or potential consumers or employees.
Optimization
That is the beginning of your content’s lifecycle. As far as you can, simplify your material while keeping an eye on how it is received. You may have to rethink your initial approach if it doesn’t work out.
Preservation

When you’re done with one piece of material, look back and see how it performed. The asset’s final resting place has sometimes been referred to as archival storage. Take care of it when it’s removed from your platforms since upcycled content is a terrific way to attract new visitors.

Managing an asset’s archival status is the first step toward marketing asset management.

The advantages of hiring digital marketing agencies for small businesses:

Using an advertising company online may help many customers keep track of and protect their marketing assets.

This approach guarantees that assets have been stored in a clear, simple, and easily accessible manner, no matter their current development stage.
It also helps with SEO (search engine optimization) and improves the organisation’s overall performance.

To simplify and consolidate the administration and upkeep of your marketing assets, you’ll need an efficient asset management application.

With a centralised marketing asset management plan, productivity may rise. A team’s marketing goods must be readily available and easy to collaborate on to create leads. That is especially true when an asset’s development and integration have become time-sensitive.

One of the most critical components of a company’s marketing strategy is an asset management system, or a digital asset management system (DAM).

Conclusion

Developing, using, and analysing marketing assets thoroughly may make or kill a company. When building assets, keep an eye on market trends and focus on consumer interaction. The more you can adapt and be creative with your marketing plan, the stronger your brand.

Or you can hire digital marketing agencies for small businesses to large organisations.

Inquiries that have been asked often:

When it comes to marketing assets, how do you arrange them?

Standardisation and centralization of your marketing assets are essential for delivering genuine brand consistency. Make use of a content management system capable of adequately organising your material to fit the demands of your staff, potential consumers, and the developing voice of your business.

Ensure to frequently evaluate and update your content in a content-overwhelmed digital environment to ensure that your information is accurate and relevant.

Why do you need marketing assets or a digital marketing company?

Any tool a business employs to inform prospective customers about its goods, services, and purpose is considered a communication asset in marketing.

Email marketing and direct mail are just methods to reach out to members. That may help you build a reputation as a thinking leader, leading to more traffic.

Is it possible to gain market domination via the use of marketing assets?

In many cases, a company’s marketing assets may be the deciding element in establishing market domination. When it comes to defining target audiences, building a specialised market, and demonstrating genuine relationships with customers, marketing assets may be the most excellent and most adaptable instrument to accomplish this goal.

For more updates, you can hire digital marketers near you or the best digital creative agency or Digital Marketing Company in Dublin, Ireland.

Successful Social-Commerce Strategy in 5 Steps

Social Commerce Strategy

Successful Social-Commerce Strategy in 5 Steps

Social commerce is a powerful combination of e-commerce and social media platforms: How can you get it to pay for itself?
As one of the most growing Digital Marketing Company Dublin, Ireland, we did some research. That concluded-
In 2022, social commerce is expected to be essential marketing and sales trend. Even while social business is still a relatively young sales channel, its popularity is increasing in the United States. Increasing the number of suppliers will make it more difficult for associated companies to stand out from the pack.

A rapid ascent.

As social media continues to develop, so does the appeal of social commerce. Three-quarters of American citizens are now on social media platforms like Facebook, Twitter, and Instagram.

The increasing trend seems to be continuing:

Throughout 2022, experts estimate that more than 300 million users will be there. In 2020, 79 million people bought things through social media, which predicts to rise to 100 million by 2023 (according to Statista).
Businesses that depend on e-commerce can’t afford to miss out on such vast potential.

Social Commerce Strategy

We are developing a strategy for social commerce with one of the best Digital Creative agencies in Dublin, London & USA.
Our SMM experts say your social commerce strategy must align with your company’s broader goals to be practical. Brands must also customize it for their intended audience and the channels they choose to use on social media.
To do so, our SMO expert in Dublin, Ireland, suggests the following five steps.

1. Choose the right platform.

Your target market’s choices will determine which social media site is ideal for your company. To maximize their marketing budgets, e-commerce enterprises must identify the overlap between their target customers and distribution channels.

According to HubSpot, Facebook is still the most popular social commerce platform in the United States, with more than 56 million active purchasers. As a result, social commerce platforms like Instagram, YouTube, and TikTok. Thanks to the platform’s recent addition of more sales-friendly features, Instagram’s social commerce, and influencer marketing capabilities work exceptionally well together. Instagram, for example, asked users to visit a link in the biography of a company to restrict purchases.

It’s not surprising that social media firms are well-versed in their users’ demographics and use patterns since they’ve seen the potential of social commerce for their company growth. Brands may thus use the exact match between customer and user profiles—the cornerstone of a successful sales channel builds on this level of accuracy.

2. Making the experience more efficient

The simplicity with which one may complete online purchases is a significant advantage. Since you can compare product features and prices from the convenience of your own home, it stands out from other forms of buying.

Despite government restrictions on e-commerce during the early stages of the coronavirus epidemic, the convenience and speed of online purchasing ensure that it will continue to flourish even after life returns to normal. There is a rising rivalry between online and brick-and-mortar shopping, though. Businesses in this environment must remove obstacles to purchase and deliver a simple experience for customers to prosper.

Direct links to purchase sites and clear calls to action may help (every extra click leads to lost sales). Complicated checkout procedures erode customer trust and lead to shopping cart abandonment.

3. Incorporating testimonials from actual clients
Real-life social media photos are used wherever feasible to boost your social commerce campaign’s success. User-generated content is more accurate than material created by paid influencers or the company itself, and this form of content is frequently more relatable than high-gloss photos. User-generated material, in particular on TikTok, has earned it a stellar reputation for spreading like wildfire.

4. Personalizing the experience

Until recently, direct sales depended on catalogs mailed to thousands of houses. A more tailored approach is now feasible and expected by customers, thanks to digital marketing.

More than any other kind of advertising, social media networks have an intimate understanding of their members. A lot of information on potential clients may be available to them. Social commerce offers an advantage over other forms of e-commerce in this regard.

Thus, the ability to customize product recommendations has never been simpler or more convenient.

5. Combine two strategies for even more excellent results.

It’s easy to believe that eCommerce is just about making money mistakenly. Sales teams often find that social commerce methods work better when content has replicated throughout the brand’s profile. Social commerce should be connected with other kinds of social marketing to be effective.

For a company to be successful in social commerce, it must find a way to connect with its target audience on its chosen social media platform. The experience must be simplified and barrier-free to convert those impressions into sales. When you use the same messaging in all of your social media marketing efforts, you’ll be able to get your message heard.

While social commerce may help your company increase revenue, it also helps create consumer trust and loyalty, creating the groundwork for a long-term engagement with your customers. Because of this, consumer loyalty and confidence grow, resulting in increased sales. If items and procedures have matched the unique consumer, sales and conversions will be more helpful.

If you want to build your brand socially successful, hire our Digital Marketing Company Dublin, Ireland. We assure your social-commerce business to be more social amongst your targeted audience.

So, don’t think twice. Pick a phone and call our SMO experts, Dublin, to build your brand’s unique social media marketing strategy.

Post-Pandemic Marketing Lessons to Embrace Today

Post-Pandemic Marketing Lessons to Embrace Today

Covid-19 has changed the way people get information, connect, and even shop. These changes compel companies to reevaluate their consumer marketing strategies and develop fresh ideas for building customer loyalty.

Simultaneously, work habits have evolved. Small and hybrid occupations have replaced 9-5 office positions. A firm’s success depends on how teams communicate and interact.

And what impact does Covid-19 have on digital marketing operations now and in the future? Our research reveals seven significant trends that organizations must address in a post-pandemic future.

1. A brand's success depends on eCommerce:

The Covid-19 epidemic increased worldwide retail e-commerce sales to over $4.28 trillion, nearly $432 billion from the US. According to Statista, retail platforms had 22 billion visitors in June, up from 16 billion visits only five months earlier.

Despite the ending of the shutdown, Charged Retail predicted that online sales in the United Kingdom would exceed £10 billion by July 2021. Shopify’s Gross Merchandise Volume (GMV) climbed by 57% in the second quarter of 2021.

Shopify isn’t the only winner. According to Global Data, 90% of the top 10 eCommerce sites like Amazon and Alibaba doubled-digit revenue growth. Covid increased the number of consumers accessing online shopping platforms.

Even after mass immunizations and a return to regular life, internet retail spending grows. Deloitte predicts that US holiday retail sales will rise by 7 to 9% by late 2021, while eCommerce penetration will increase by 85% in South-East Asia, outperforming India (+10%) and China (+5%), and digital consumer spending will rise by 60%.

In this new digital age, optimizing your brand’s eCommerce offering will result in more leads and sales.

2. Regaining lost ground via social media and networking:

Many firms may now fully use their digital networking presence with digital transformation. The fantastic element is that now all can quantify digital marketing channels. In the future, this will be a helpful feature since it will prove the value of networking.

Analytics will reveal the truth and provide the basis for intelligent digital marketing and social media choices. Studies indicate how powerful LinkedIn can be in marketing, and under the new global order, that influence may grow. The importance of connections will show in the following quarters and years.

UX is vital for online presence.

Companies have accelerated their digital transformation and the capacity to service practically every consumer requirement online.

No turning back.

Every company is vying to create the next immersive marketing episode for every consumer. Brands will no longer be the competition; it will be the consumer experience. So, the personalization of strategy and message will win the day.

3. Re-inventing sectors:

Lockdowns benefited some businesses more than others, such as hospitality and tourism, which saw revenues plummet. Customers who could not make purchases online switched to another site or brand. It became clear that thinking outside the box was required when coping with external demands.

Retail industry

Primark, for example, lost $1 billion during the epidemic because it did not use an online approach. While shoppers expressed interest in an online store, Primark indicated that the expense of putting up an internet store would impact pricing.

So, what?

Primark was not equipped logistically, and setting up an online site would have been costly.

Other stores also suffered, permanently altering the high street.

Having gone bankrupt due to store closures, the Arcadia Group’s merchandise and brands, not its actual locations, were acquired for £65 million by internet retailer Asos.

On the other hand, those looking to sell unused or unwanted garments have blossomed on resale sites like Depop. Customers who respect sustainability are more aware of the lifetime and path of their purchases.

The pandemic’s inspired usage of Instagram & Twitter has directly impacted the publishing sector. Newer (and younger) audiences are being exposed to the delights of reading physical books, and brick-and-mortar booksellers are reacting by setting up displays based on what’s popular online.

Auto Industry

The auto sector, which has typically been low tech and sluggish to modernize digitally, was also severely impacted. Because compelled consumers to remain at home, the business had to devise alternative methods to sell vehicles. Many added new software, virtual test drives, and touchless pickup and delivery to entice consumers. Many used digital tactics to reach new and old consumers online.

With Nissan’s online experience Nissan@Home, you can purchase a vehicle from home, from test drive to contract to sign. Sonic Automotive, one of the USA’s leading car dealers, has recruited its first CDO and VP of Ecommerce to quadruple sales by 2025.

Businesses must be prepared to alter and reinvent their business strategy to survive and attract consumers in a post-pandemic environment.

4. The significance of community vs. global marketing:

Travel limitations caused others to remain home. That increased the value of local communities and re-energized places that had been ignored in favor of cities.

The terms’ local’ and ‘business’ increased by 80%, while ‘who has’ and ‘stock’ increased by 8,000%!

Staying local means #shoplocal.

As a consequence of this transformation, marketers must alter their communication style and content. Nextdoor, a neighborhood-focused social media network is one such example. The channel experienced a 73% increase in interaction and revenue during lockdowns as advertisers rushed to contact consumers locally.

That highlights the intricacy of future search marketing since firms must know what consumers want.

According to a recent Facebook survey, the number of Covid community groups has increased. 90% of people have assisted others through an online community, and 98% of people experience a sense of belonging to an online community. Marketers may use this growing reliance on and faith in online communities to interact with specialized groups and build loyal communities genuinely.

5. Paid search and brand marketing must work together.

It is simpler to analyze ROI and identify successful programs using paid search (also known as performance marketing). Brands may use native, social media, sponsored, or affiliate marketing to track leads, sales, and clicks.

Paid search marketing on Google, Amazon, and Facebook is popular. On the internet, more companies interacted with customers in Covid-19. With competition rising, marketing budgets are scrutinized.

Statista expects global advertising spending would reach $790 billion by 2022. According to Deloitte’s Human Values Compass, the pandemic has impacted consumer behavior, demanding empathy and trust.

Customers are becoming more curious about the companies they buy products and services. That is critical as consumers grow more conscious of companies that care about the environment.

Given Airbnb’s strong reputation, they can avoid performance marketing. Airbnb took a risk by concentrating on brand marketing, mainly PR. They chose to save money during Covid-19, but they discovered that their website traffic climbed by 95% without spending any money on marketing.

Most firms lack such power. Pay-per-click and brand marketing should use together to maximize money and effort.

6. The Customer experience is vital!

Pandemic forced to stay home, people changed. So did hopes.

More from businesses and online?

If a brand’s delivery did not fulfill their expectations, they went on.

Customers want a positive digital experience. So, brands should focus on providing solutions through online chat or WhatsApp marketing.

Restaurants, a major sufferer of the epidemic, strove to redefine themselves and their services. During the outbreak, customer tastes altered, benefiting all establishments. However, as restaurants seek to reduce margins, they have begun providing in-house delivery, making the future of the food industry rather intriguing.

7. Brand values will trump tech stack.

While technology will aid in marketing operations, the actual value to the strategy will be a basket of elements, one of which is the values embedded in the message.

The human aspect is everywhere. Data delivers insights, while human enablement promotes the translation of those insights into practical solutions. Human values, therefore, color marketing and maximize technology’s worth.

Marketing will change dramatically when the new standard sets in. It will be a delicate combination of strategy, beliefs, and technology, with solutions and services customized at its center. The epidemic has had an indelible influence on marketing techniques, but this shift may be a necessary course correction for better and more effective marketing.

8. Use digital marketing's potential

Companies require digital employees with current skills to keep up with changing online behavior. The certification will also teach you about SEO, analytics, and display and video advertising. Enroll now in Witty Technical Solutions for your business future.
Time to share my personal experience

Research shows it was not easy for any startups to boost their business during the Pandemic. We started in COVID, worked on a fantastic marketing strategy, and got enrolled with small to big companies. After extensive research, I can fulfill the industry’s requirements by digging into cloud technology. Though it was hard to learn and empower new technology, Witty Technical Solutions has nailed it. The biggest marketing strategy that worked for us was doing our business online and reaching people through digital platforms. The above-shared trends had been implemented by Witty Technical Solutions and facing a considerable boost in-market presence and reputation.

Share your marketing trends to help others.

After COVID Struggles of a Startup in India

After COVID Struggles of a Startup in India

Going through the countless memes during COVID lockdown, I could safely say that I’ve witnessed at least one “Black Swan” event in my life. As the COVID19 pandemic slowly unfurled its wings plunging us into excruciating grief, we nonetheless found our genes through the Gig Workers who became not only our food delivery friends but also the crucial economy’s frontrunners!

However, It’s not hard to see the economic devastation suffered by small Indian businesses. The stores were closed, the lights turned off with apology signs hanging from the windows. Small take-out tables and restaurant windows allow only the quickest exchanges on the sidewalk. The proof was literally in front of us.

It was a little harder to see the economic damage to startups and the country: tech-focused young companies working primarily in software and life sciences. Their offices were above street level and inside anonymous office buildings. But, as a new report from Startup Genome makes clear, many startups are still struggling just as much as other small businesses.

The Ugliest Effect of COVID on Startups:

According to the research, two-thirds of companies worldwide were running out of money within six months of the Pandemic. Within three months of the COVID Crisis, four out of ten startups believed that had occurred with them. The number of organizations categorizing themselves as being in the “red zone,” already defined by the survey, has increased by 40% since December.

Not Only Businesses But,

Employees broke a disproportionate amount of the negative effect, just as they do in other types of small firms. Three-quarters of startups say they’ve already had to lay off full-time employees. At the moment, the cuts do not appear to be substantial. Half of the organizations that have laid off employees have laid off less than 20% of their workforce. That’s a lot less than I’ve seen in other statistics regarding small businesses in general.

Numbers Don't Lie:

  • Nearly 20% of firms who had a term sheet before the outset of the crisis had the term sheet removed by the investor, and 53% saw the process lag substantially or encounter an unresponsive lead investor. Only 27% had the procedure proceed regularly or had the money secured.
  • Since the onset of the crisis, 74% of startups have had to lay off full-time staff. 39% of all startups had to lay off 20% or more of their workforce, and 26% had to lay off 60% or more of their employees.
  • Since the onset of the recession, 74% of startups have seen their sales fall. The most prevalent sort of income change is a little decrease. However, a significant number of enterprises were adversely affected: 16 % of startups saw their revenues drop by more than 80%.
  • The impact of the crisis on the industries that these businesses serve is one of the main reasons for revenue decreases. Three out of every four startups are in industries that have been adversely affected by COVID-19.
  • Every catastrophe brings about a new opportunity. According to Startup Genome statistics, over half of Fortune 500 businesses were founded during a recession, and over 50 unicorns were launched during the Great Recession alone. The COVID-19 problem is no different!

Yet, the struggle is not over. Many startups in India are still facing
many challenges to strengthen their roots in the market.

“Every challenge comes with an opportunity.”
Challenges are an inevitable element of the path to success. Everything is manageable with a plan, patience, and hard effort. If you are experiencing any of the above-mentioned challenges, please remain in touch with us. We will shortly provide the solutions.

How to grab opportunities for business after COVID?

How to Grab Opportunities For Business After Covid?

Transforming the business models is the significant key for unlocking the new value of the society, customers, and business after COVID. However, only a handful of companies are transforming their business models. Few people consider the marginal benefits that they are availing from the process, automation, and operating model shifts.

COVID 19 has led to the fastest and most significant shift in the behavior of humans. This drastic shift has catalyzed the adaption and implementation of digital technologies on a large scale. Let us understand how the businesses can grab opportunities in the post COVID period.

How to identify all the growth opportunities?

The ways to identify the growth opportunities are:

Step 1

Start to dig deep into the behavioral shift of the customers for identifying a particular business or products opportunities that will grow or contract because of the pandemic.

Step 2

See if the behavioral shift is for long-term or short-term purposes, and check if they existed before the pandemic or happened after it began.

How do you get hold of the opportunities?

Let's discuss some of the steps to grab the opportunities:

Dig deep into data:

The behavioral change has occurred due to Covid-19. Data that has high frequency and is granular boosts the anomalies. For instance, rich sources involved credit card spending and data on foot traffic.

According to research, the cinemas have encountered drop-off in attendance. The live sports attendance also declined after the official cancelation of everything.

Consider multiple perspectives:

Do you want to see how your competitors are doing and find out the market segments they are focusing on? Do you wish to see what kind of products they are launching? Not only are these researches applicable for your competitors, the same you can do with your customers.

You can see which customers show new behaviors and who has stayed loyal. You can also see the exact crisis that has led to this change and which thing your customers are paying attention to.

In short, you will need to understand where your opportunity is coming from.

Reconfigure the business model:

The supply and demand shift related to your industry will shape your business. Several manufacturing companies will be affected profoundly by the permanent shocks and the structural to the globalization that has emerged because of the pandemic. Several companies will have to re-shore their vital components in their supply chains from research and development up to assembly.

To figure out what kind of business model the new-normal needs, you will have to ask the basic questions about making and offering value, with whom you will get into a partnership, and whom your customers will be. You can adjust to the demand shift in the following ways:

  • See if you can take the value that you are offering online. Work on developing a strategy for digital engagement with all your customers that can replace the in-store experience.
  • Think of the platform with which you can work. Your competitive space will be determined by the one with whom you work. The change caused by the epidemic to digital delivery has increased the reliance of various enterprises and customers on large digital platforms like Amazon, Google, and Apple. You must work with such platforms for innovating and shaping their value propositions.
  • See if you can expand the customer niche. Digitization will offer scope for the niche businesses for expanding their markets, even across borders or into adjacencies that are not well-served currently.

Reallocate the capital:

Indeed, it is not an easy step in the middle of a crisis when cash flow is suffering stress. However, at present, it is the right time to take this well-considered risk. Most renowned and successful companies believe in investing in new opportunities than their peers. And it does not end here. They put their eggs into a few other baskets as well.

They devote most of their net spending into segments that can offer them high returns and growth. All such companies know a crisis provides that opportunity for carving out a competitive position.

More engagement has needed in aggressive capital investment:

The capital investment projects can be evaluated into two dimensions. After considering the demand shifts’ impact, they get an estimated value, and then they consider the amount of money they need to survive in the constrained operational cashflows.

You can do this same act at a business unit level. However, you will have to dig deep to examine particular initiatives or operations. After completing the act, you realize that you must reallocate capital investment.

The more giant corporations willing to consider some risks will get the most benefits in the present situation. Institutions and financial markets are comparatively less ready or capable of providing capital to the smaller firms with solid cash flows, and better access to the capital will benefit from the opportunities that have occurred by the demand shift.

In high uncertainty, it is evident that organizations cannot predict which businesses will be successful tomorrow. Large companies need to prepare themselves for taking such risks. The CEOs need to engage in dynamic and more-aggressive capital investment.

Therefore, an experimental approach is necessary to diversify the portfolios for including a wide range of influential bets. The drastic pace of change indicates that the portfolios need to be updated frequently. The funding need to reallocate besides making sure that everything has balanced with time and it suits the long-term strategic priorities of the companies.

Several companies faced global financial problems earlier. And most of those companies have introduced a restructuring program for streamlining the organization and lower cash drain, and it got into the deposit-gathering business for raising more capital. These moves generated cash directed toward long-term investments in new technology and partnerships.

Conclusion:

During a crisis or after a crisis, it is easy for the forms to stick to their old habits, but the ones that can follow new approaches get to be the most valued ones. The post-pandemic era has taught businesses the need to change, and the traditional techniques need to be updated. The companies must highlight all their anomalies, renovate their business models, and invest capital dynamically to survive and get the upper hand in terms of opportunities.